Gome Online Shangui First: will build supply chain as core business

Gome Group Senior Vice President, Gome Online Chairman Shangui first full control of Gome online after the first communication with the media, the external disclosure of Gome online integration progress and this year's strategic planning. Guixian said Gome Online will focus on creating a supply chain advantage and is expected to achieve profitability this year. Business development, will be in five months on the line five brands, Gome online character and characteristics will be more distinct.

Guixian said Gome's online and Bowser integration has been largely completed. After the integration, the backstage construction ability, the outward expansion ability enhancement, the logistics, the marketing cost obtains the overall control. After the integration of Gome, the Gome group has become one of the three major strategies.

Build supply chain as core business

Guixian said Gome online this year will play two cards, one is to grasp the supply chain, one is to catch customers. Guixian that the supply chain is the foundation, Gome Online will take advantage of the group line in the Home appliance field for many years the advantages of supply chain, in other areas, such as home textiles, home, toiletries, mother and child, health and other fields to develop new supply chain.

He introduced that Gome's online supply chain model differs from competitors in that Gome is a single product purchase, that is, the choice of a commodity, rather than the introduction of a brand of a large number of goods. "Gome online through the database and market research, choose the goods consumers like, set the right amount, in order to lower the price of goods in terms of space." ”

Gome online hopes to gain lower prices than rivals by strengthening the supply chain. Guixian disclosed that the Gome online payment methods for suppliers are divided into four kinds, one is cash cash, that is, the first hand to pay, a first delivery, the second is in advance payment or pay a deposit, three is the account period, the purchase of a certain period after the payment; Several different ways will get different floor prices.

"Supply chain is the core competitiveness of the retail industry, if there is no supply chain advantage, there is no voice in the market, the road will not be very long." We make the supply chain as the core of the business to do. Shangui said first.

Five categories will be online within five months

In terms of business development, Gome's online focus is on category expansion. Prior to this, Gome online has launched the mother and child, health, medicine, sports, home, home textiles, automotive supplies, drinks and other categories.

Guixian revealed that Gome online will be in May-September, each month on the line of a large plate. "These plates can not be disclosed today, but a launch may cause a lot of discussions and discussion, I personally think the benefit of the community." When the five plates launched, Gome's online character and characteristics will be more vivid. ”

Currently, home appliances accounted for 80% of Gome's total online sales. Guixian said that the home appliance is Gome Online Foundation, but after the proportion will slowly reduce, within three years of home appliances accounted for more than 50%.

"My ideal is home appliances accounted for 20%, other categories accounted for 80%." But can not be anxious, after a lot of movement is easy to deform, may be in the choice of goods and other aspects of the problem, then move the stones to hit their feet. Shangui said first.

The goal this year is to minimise losses

Guixian said Gome had no intention of making a price war online, and this year's goal was to minimise losses. He promised on December 25, 2012 that Gome will be online in "a long year, a short six months" time to profit. "We are getting closer to this goal. Shangui said first.

A corporate profit is made up of two parts, one is how much money is earned, that is, gross income. The second is how much money is spent, such as cost and expense. Shangui first said that the way to make more money must not be with consumers to ask for money, must be with the supply chain. "Supply chain is our core, through the promotion of supply chain capability, on the one hand to consumers more appropriate price, on the other hand, also gives us the opportunity to make more profits." It's getting closer to the goal now, and I'm sure I'll be able to deliver on that promise. ”

In terms of cost control, Guixian thinks Gome's online baggage is not heavy and runs faster. "If the burden is heavy, how much profit will be made to fill this cost?" I assessed, our baggage should be relatively light, especially after line fusion, we have advantages. ”