Gome withdraws from electricity business platform three times a month

　　Gome has bought three times this month, and its share price has been raised. 　　 　　Last year, the United States has achieved losses, but its online + offline integration of the "answer" has yet to be further developed, which will allow Gome to gain long-term momentum to boost share prices. Repurchase desire to deliver confidence April 15, Gome spent HK $14 million, repurchase company 10 million shares, the subscription price of HK $1.4 per share. 　　 　　Gome said in the day's announcement that the repurchase action is based on the June 2013 Gome shareholders meeting to the Board of Trustees, the next step is to buy more shares will depend on market conditions, and the board decided. This is Gome's third repurchase stake this month. April 7, Gome for HK $26.164 million, repurchase 20 million shares, the subscription price of about HK $1.3 per share, April 11, Gome to 36.832 million Hong Kong dollar, repurchase 25.782 million shares, the subscription price of about HK $1.4 per share. 　　 　　The three-time repurchase was a bargain, with Gome spending nearly HK $77 million in the first half of April 2014, buying back about 55.78 million shares. March 21 this year, Gome held its 2013 performance statement and announced the O2M full channel strategy, the same day Gome's opening price of HK $1.21/share. By last year's earnings and new strategic stimulus, gome stock price significantly pulled up. 　　 　　Why do we have to buy more shares by buying back at this time? Fang, Gome's chief financial officer, told the first financial daily in a telephone interview yesterday that "repurchase is to reflect the company's confidence in the new strategy and to show that the company's value is undervalued." In contrast, gome in Hong Kong stock market market value of about 3 billion U.S. dollars, suning in the domestic stock market market value of about 8 billion U.S. dollars, and jingdong overseas valuation of 10 billion U.S. dollars. 　　 　　The outside world thinks Gome still faces the pressure such as macroscopical economy, electricity trader rise. In order to convey the determination and confidence of strategic transformation, Gome has been doing roadshow in Hong Kong, Singapore, France, Germany, Britain and the United States within one months from March 21. 　　 　　Fang Frankly, spend the strength "no less than 2004 Gome listed." Some speculate that Gome repurchase is the major shareholder Huang Guangyu "return", Bain Capital fade out of the prelude. Fang denied the rumor. 　　 　　He said Bain familiar with the situation in Gome, a new round of growth began, will not leave now, "Bain with us to participate in the global roadshow." Gome's Global Roadshow, from last year's loss of profit, and the "increase in the volume of profits double." 　　 　　2013, Gome sales revenue of 56.4 billion yuan (same below), an increase of 10.4% per cent, net profit 892 million, comprehensive gross profit margin of 18.4%, comparable store income growth of 13.7%. He said that 2013, Gome inventory turnaround days from 74 days to 61 days, cash and equivalent of 9 billion yuan, the year-on-year growth of 27.58%, weighted average operating area of 3.626 million square meters, sales revenue per square meter 15555 yuan, up 20.64%. 　　 　　All this reflects the improvement in the quality of Gome's operations. 　　 　　Turn around supply chain service provider? 　　 　　After the loss, how to develop? Gome 2014 developed a "open-all-channel retailer" of the new strategy, to form a "line + offline + mobile terminals + other social channels," the entire channel sales platform, the original only for their own channel services to the closed supply chain platform, into the community open supply chain platform. 　　 　　Gome President Wang Junzhou revealed that Gome has been in Zhejiang and Lian Hua, in Beijing and Tianjin and the United States, in Guangzhou and modern department stores and other cooperation, gome for these supermarkets and department stores to take care of household electrical appliances business, including procurement, sales, inventory, not necessarily on the United States of America logo. GFK (China) General Manager Zhou believes that this is the hidden, low-cost expansion of the entity stores in the way. 　　 　　Electric dealers not only impact Gome, supermarkets, department stores also have impact, Gome want to grasp the opportunity of integration under the line, of course, the line will not pass. Outside question, does this "open platform" mean that Gome "terminal" ability is weakening, supply chain ability has exceeded its "terminal" ability? Fang responded that the opening is to better build gome supply chain procurement, logistics, it capabilities, the future Gome supply chain 80%~90% 　　 　　will still be able to serve Gome entity stores and Gome online. Wang Junzhou that Gome's supply chain last year made a breakthrough in "low prices and high margins", relying on a wholesale order and a way to master retail prices. 　　 　　This is the key to Gome's turnaround last year, increasing store traffic and turnover. Skyworth TV Business Headquarters President Liu Yan to our correspondent, Gome last year focused on the entity shop, Gome online contraction, the quality to do, to achieve results. 　　 　　Gome to take step price procurement methods, to reduce the loss of manufacturers have been supported. 　　 　　Electric quotient balance "scale and gross margin" do not enough supply chain, the rapid development of the electrical business, gome How to combine the physical store and the electrical business? How to get out of the line of their own characteristics of the online fusion (O2O) road? Fang Frankly, electronic commerce develops very quickly. 　　 　　It is expected that by 2017, the domestic consumer electronics market increased to 1.7 trillion, electricity Shangyo 250 billion yuan to 300 billion yuan. Therefore, the electricity quotient develops fast, but the proportion is limited. Fang that in the European and American markets, Wal-Mart, Ikea and other physical stores are still operating very well, the core is the supply chain is competitive. 　　 　　Gome's flagship store in the future, will be to new products, the direction of life to enjoy the development. That does not mean Gome has given up its electricity business. 　　 　　2013, Gome online and Gome entity store procurement, logistics, after-sale system grafting, reduce logistics costs, through a large order of exclusive underwriting to achieve "high margin, low price." Fang to the "First financial daily" reporter disclosed Gome electric business planning. 2013, Gome's electricity quotient income is about 3 billion yuan, the comprehensive gross profit margin 6%, 2014, Gome Electric quotient income will reach 5 billion ~60 billion yuan,Comprehensive gross profit margin of 8%; Hope 2015, gome revenue to achieve 10 billion yuan, comprehensive gross profit margin of 10%. Gome has given up the battle of the electric-business platform. Fang Frankly, Gome online hope to become a professional website for home Appliance Network, to achieve a balanced development between scale and profit. "I'm only looking at Gome's three-digit growth rate, combined gross profit margin and mobile terminal growth rate," he said. "National Consumer Electronics Channel Alliance Secretary-General Wu Hanjian Analysis said that from last year's power grid market to see, estimated that the cat 60 billion, Beijing east about 40 billion, suning about 12 billion ~150 billion, gome through the Gome online, cat, when the channel to do billions of." If Gome is able to do the top five online, it will be advantageous to obtain the supplier's premium conditions, thereby maintaining the scale, price competitiveness and margin competitiveness of the top two.