Good buy founder Li Shubin: Mobile terminals can not save electricity dealers

Phoenix Science and technology news December 1, by the Entrepreneurial State (cyzone.cn) sponsored by the 2012 annual venture state and the "Entrepreneurial State 100" annual awards ceremony held in Beijing today. In "Winter approaching, spring approaching" in the Round Table dialogue, good buy founder Li Shubin said that the biggest problem of the electricity business is cultural issues, mobile products will not become the straw to save E-commerce.

More and more users are starting to use mobile devices for shopping, mobile Internet seems to be the new blue Sea of electricity business, but Li Shubin is worried about this, he thinks the proportion of the mobile end is heavier and bigger, the promotion cost is big, at the same time the custom that user uses mobile device shopping is not reversible, say with Li Shubin words, "This is a special horror thing, It will continue to grow. ”

Li Shubin said that the biggest problem of domestic electricity dealers is cultural issues, China's electric business culture is the underground culture, anything on the transaction has become the price of cabbage, we have been kidnapped by this culture, low-cost production scale, the scale of cost advantages, and then returned to produce a lower price, the Chinese electric business has been surrounded by this circle.

The founder of Zhang Zhijian that, from the cost accounting point of view, the mobile Internet is the most profitable, the sooner embraced the mobile internet retailers, brands, the sooner to access the mobile Internet channel. China's retail consumption Shin, the electricity quotient to occupy 7% to 8% below the line, the remaining 90% few online. Mobile Internet to bring 10% people under the line, we see that the mobile Internet not only affect the online electricity business, the offline also has a huge impact.

Here is the "winter approaching, spring approaching" Round Table dialogue transcript:

Moderator: Erhai, managing director of June Lian Capital

Guests：

Edersch founder Leipeng

Good buy founder Li Shubin

Wine American Network CEO Luide

Yi Ma Online founder Kosching

Percent founder Sumeng

Founder of Zhang Zhijian

The following is a live record:

Moderator: OK, thank you. What follows is a special discussion after 2011 years of electrical business explosion, the 2012 electric business War, but also the first two 11 of the staggering numbers, 19.1 billion, I think the field of electrical business has always been very lively, the real core value of the electrical business where? How can we achieve sustainable development, followed by the fourth session, winter, spring gradually, for everyone to solve these problems, please welcome this forum guests:

Moderator: OK, thank you. What follows is a special discussion after 2011 years of electrical business explosion, the 2012 electric business War, but also the first two 11 of the staggering numbers, 19.1 billion, I think the field of electrical business has always been very lively, the real core value of the electrical business where? How can we achieve sustainable development, followed by the fourth session, winter, spring gradually, for everyone to solve these problems, please welcome this forum guests:

Edersch founder Leipeng

Good buy founder Li Shubin

Wine American Network CEO Luide

Yi Ma Online founder Kosching

Percent founder Sumeng

Founder of Zhang Zhijian

Please welcome this forum Moderator: June Lian Capital, managing director Mr. Erhai.

Erhai: This topic is quite interesting, winter is coming, can spring be far behind? Forum I would like to divide a few parts, first of all the guests simply introduce themselves, introduce themselves, I think a role is free advertising, and more importantly, when the guests speak, we can better understand, Down the entire forum will be divided into several parts, to talk about the development of the entire electrical business, and the development of the problems and the different perspectives of the solution, and finally how to judge.

Leipeng: Just now in our talent show there, I briefly introduced our company, in the past 4, 5 years, from the essence of our business, from the east to when including Ali, including China's most important electric platform, we are accompanied by the coming. Our own days are like roller coaster.

Li Shubin: Hello everyone, I am happy to buy Li Shubin, we are focused on the internet to sell shoes, but last year we have clothing, and a part of the standard, we are mainly want to wear a comprehensive department store.

Luide: CEO of Luide, we are a company that offers wines to everyone.

Kosching: I am the Kosching of Yi Ma, for us, the industry is all of us, online to thousands of appliances to provide services, so the electrical business whether it is summer or winter, we must be around them, with us in their side, they will have spring.

Sumeng: Hi, I'm sumeng. The percentage was founded in 09 by a technology company, we mainly do personalization and large data, and the electrical business-related, we do is for the electrical business to provide personalized recommendation engine, we have mainly served the major customers, such as Gome, catwalk, only product will, wheat bag, at the same time we will provide some media personalized service. Thank you.

Zhang Zhijian: Hello everyone, my name is Zhang Zhijian, from Jena, we are a business-to-business enterprise, to do service for electric business enterprises, we are China's largest mobile E-commerce, many are our customers. This year we are mainly on the line to do.

Erhai: We have three types of people on the stage, one is the electric business platform, including Li Shubin, including wine, the other four to provide services to the electric business, there are various services. Indeed, the electrical business has undergone profound changes, Ali retired, Taobao sold 19.1 billion a day, when settled into the cat, Jing Dong said is a sum of money, where the customer said the transformation, Su Ning also entered the electricity quotient, should talk about the industry has undergone a very profound change, small business financing more difficult, some in the layoffs, the group buy also put in the inside, It should be said that the industry is still very rich, very lively, what is really now seen in the profound changes. I have a question to ask Li Shubin and the founder of the wine-American network, because the electricity quotient said, generally speaking is the electricity quotient, but any kind of classification has several kinds, has makes the platform, like Jingdong, the day cat, also has does the vertical platform, the wine or so on, has does the overseas electronic commerce, the foreign Trade electronic commerce, has does the infrastructure, Have to do logistics, software, and to do ancillary marketing services, it should be said that the category of electric power is extremely rich, and the entire industry from last year 800 billion to this year everyone predicted will certainly exceed 1 trillion, China's entire GDP is 40多万亿, 1 trillion of the net shopping, is not a large amount? The first question, ask the two, As a vertical electrical business, in a field, is not the road to the brand is not the way out? The tree-bin is often asked such questions, so come first. It is also said that the vertical electric business in fact there is no future, if not take the road of the brand.

Li Shubin: I understand, this brand is to do own brand or channel, we think, in fact, everyone is speaking, now who shopping on the Internet? We have always believed that, to this stage, is the mainstream people to buy mainstream products, the cat is also the idea of the need to put the brand under the line to the Internet up, If you want to be a company of scale, it's unlikely that there are some people who buy only Internet brands, but still, I buy some brands at home, such as buying luxury brands and buying cheap brands on the Internet, which is unlikely. So the people of the future, what to buy online, what to buy online. So we say, we sell the department store inside, which people buy the most, we sell that, is the offline brand transferred to the Internet, we sell this, to provide users with such a service. So we think we need to do a transformation.