Good voice of the two sessions, China Big Data

Big data is speeding to the ground. It is only a matter of time before the Chinese government comes up with a big data stimulus, and entrepreneurs are trying to influence the government through a variety of channels, hoping to take the lead on large data opening and utilization as soon as possible.

Large data from the people to the official, looking for a new continent

During the two sessions, the big data-related proposals show a blowout trend. Li said at the CPPCC news conference that the government should put more data on the people's lives, the public on the network, LEI directly recommended that large data into the national strategy to promote the effective use of large data; Hkust Liu Qingfeng recommended the national construction of voice-print database for large data on counter-terrorism. Jindong, MA, and Yang's proposals are also closely linked to data applications.

The importance of large data is shifting from a scientific theory group to a government policy-making department, and the Middle bridge is the enterprise. This bottom-up drive is a very different path from the big data development in the United States. Will eventually go to the same destination: The government is the big Data industry Planning Guide, but also practitioners, the same.

On the one hand, the government in the process of managing the country has been collecting a lot of data and archives, on the other hand, the government needs to continue to statistics, analysis and prediction of the country's macro-situation, supporting decision-making. Public security, media, finance, health, education, trade and other industries are constantly accumulating data, the government because of the need for regulation of these data will be aggregated. Statistics Bureau, SMC, Meteorological Bureau and other departments are directly in the collection, analysis or use of data.

The vast amount of data that the government has mastered, if it can be moderately open, will release great value by loading the Internet's convenient query and digging capabilities. Some of the data that had not been collected on the initiative, the Government would have a huge capacity to boost its collection. The crash was considered by some people as a backward data synchronization technology, while the voice print database can be established to counter terrorism, the establishment of fingerprint database can help combat child trafficking.

These data have great social, scientific, livelihood and economic value.

Large data becomes a new investigative method, assisted decision making

During the two sessions, the Chinese government's official media CCTV in the news reports are increasingly using large data research results, such as Baidu Index, Baidu News hot Search list. The analysis report based on large data is more global, objective and intuitive. Data is the true map of the world. The analysis report reflects the world's characteristics in space and time dimensions. The real advantage of large data is that its data collection, statistics is automated, analysis is intelligent mining.

News and the Association of large data, based on the following characteristics-real-time, massive samples, data mining, real expression and so on. So big data has become a new tool for media coverage-fast, accurate, new and true. Baidu accumulates the search data that characterizes people's needs, reflect public opinion and national conditions; Ali holds the trading data and credit data, and can even predict the economic trend, before the financial crisis, MA Yun can be based on the changes in business-to-business trading data, ahead of time to predict, this is Ali's big data scene, Tencent good at social and relational data. There is room to play in the news media.

In the use of large data, the news media Act as a pioneer, but the value of large data is by no means confined to this.

Large data is a means of investigation. The representatives of the two councils asked for proposals (proposals, motions), government departments to make decisions, are increasingly relying on such a large number of Baidu data services, from data mining to obtain the intellectual support of scientific decision-making.

Ma's "Use of internet technology to promote food safety supervision", if the use of RFID RF technology, such as food from cultivation to growth to transport to the whole process of sales data collection, food safety supervision naturally easier. Can also periodically based on large data analysis of different regions, different types, different brands of food safety issues, warning reminders.

According to the space and time two latitude statistic air quality change, can assist the Environmental Protection Department to carry on the air management plan. Based on the collection statistics of high school students ' professional intention, it can instruct the education departments and colleges to carry out more scientific and reasonable enrollment plan.

Internet Big Data who landed first?

Search engines are inherently doing data business. Baidu has two types of large data: User search for representations of demand data; reptiles and Aladdin get public web data. Baidu is a convergence of national conditions, public opinion of the largest data platform, including search and click Behavior, stick to know Wikipedia and other UGC content, location-based Services (LBS) data, collected a large number of Third-party Web site data, even including micro-blog. It has a gold mine with demand and public opinion data.

Ali more is the electricity quotient and the credit related data, in the economic, financial, trade and other related areas of influence should not be underestimated, Tencent is social data, because the closed characteristics of the data can not run through the entire (mobile) Internet, but its data in public opinion monitoring, advertising marketing, etc. still very valuable.

Overall, Baidu is easier to drop large data. The main data advantages are,

1. Large volume, wide range: Baidu is China's first flow of traffic site, in the mobile end has more than 14 billion of the app. They all form the accumulation of data; the hundreds of thousands of-server reptile cluster spares no effort every day to gather quality data. Aladdin plan is to encourage the webmaster to actively access the data to Baidu, mobile end is Baidu Cloud, app through Baidu Cloud lbs and other services for its contribution data. Massive amounts of data support the validity of the samples.

2. In time and even ahead: real-time feedback, data collection, return, analysis in the internet of Things, 4G technology and cloud computing support, will be easier. In contrast, traditional research is sometimes stagnant. Calculations based on massive data can even predict the future, such as Google Flu, the migration of Baidu, and the Twitter stock market.

3. Research object Tracking: The general survey is only one or several times, it is difficult to keep track of a sample. But the big data of Baidu can carry on a continuous tracking to an object, carry on the analysis of different period latitude. The premise is not to affect the object's life and privacy.

4, powerful data technology: Baidu is China's most technical gene of the internet giant. Baidu in the establishment of indexing process needs to parse the Web page, to understand hyperlinks, to analyze the original page text content, in processing search to try to understand a wide variety of user input requests. These things actually tempered Baidu's ability to analyze and handle unstructured Internet data. and Baidu in hardware facilities, such as cluster room and other aspects of the layout is also unambiguous.

Tencent's large data applications are mainly used to improve products, wide-dot pass calculation small test; Ali is to do the sharing of data trading fairs, in the construction of data flow, collection and sharing of the underlying architecture. Very lofty ideals, still need to take time. Baidu is a combination of research and practice, in addition to Baidu Index, Baidu boiling point, Baidu statistics, Baidu migration and other successful cases, Li last year to the Politburo Standing Committee to explain large data, Baidu's large data capacity is also a certain.

The internet is the tip of the iceberg, big data more than bat

The application of CCTV data News has been successful, and it is worth affirming. But the value of large data is much more than this, it can support the media to collect public opinion, feedback the real world, it can help bat open up new business and try new research. But the larger image of the data is its combination with government data and industry data. Large data is outside the bat.

Mobile internet, explosive growth in the number of devices. And the advent of 4G, mobile Internet network bottleneck was breached after, including things networking, wearable equipment, car networking, intelligent medical, smart home, such as the smart hardware industry will explode, these devices would continue to generate, collect, return data to the cloud. At present, the big data can only be "nuclear" level, the real big data explosion will be the scale of "hydrogen bomb" level.

On the economic front, mobile payments ensure timely, fine-grained and comprehensive transaction data collection, which in turn enables more accurate, persuasive and time-sensitive monitoring of the economy. What does this affect? CPI, GDP statistics can be refined to minutes, can be used for early warning control. Trade volumes and market share data can also be automated, rather than being sampled by research firms, which are not convincing enough.

In education, Internet education collects richer educational data. Teachers can be deployed, the curriculum can be improved to improve the learning situation, can be based on student learning tracking education research.

In the financial sector, there are stock price forecasts, deposit fluctuation monitoring, insurance claims based on large data analysis of the introduction of new products; in industry, according to the market consumption, public praise of large data to understand different regions, different gender, different people's consumption behavior characteristics of precision marketing or even reverse customization. In communication, we can dynamically deploy the base station carrier to save energy management according to the population flow and the historical law of the traffic situation.

If the local government can actively open the data, such as some information query connected to the app, it can improve efficiency and mass satisfaction, if the active use of data, based on large traffic data for urban planning, road planning, traffic lights planning to alleviate congestion, based on influenza trend prediction for Disease early warning control, Based on the user search situation to understand local public opinion, concerns, public opinion, and so on, this is more efficient than some officials Sifang collection.

The big Data application in the news report is a big social progress that the Internet expresses public opinion, this is not enough, from the "Spring Festival" to the "two sessions", The Big Data is "avant-garde" in the press, some big data pioneers such as Baidu play is not much, with it is not much, mostly a little. All industries should use large numbers to help make scientific decisions.

Large data in the economic, social, people's livelihood and other fields have great prospects. It is no longer a fog, is no longer an armchair, no longer a giant game, but to implement, and constantly circle new players, explore new models, create new value. Although large data exist in all walks of life and have application value, but the technology + data-driven Internet industry is the vanguard.