Grab the young and cultivate the brand loyalty banks are keen on weaving a scarf

This year, "Weibo" has become the most focused "vocabulary".　　Yesterday, the reporter search Sina Wealth Management channel found that banks have also begun to occupy the micro-bo market, Bank of China, ABC, Construction Bank, Merchants Bank, Everbright Bank, Huaxia Bank has opened the official micro-blog. "Banks to launch a new online banking products investment services, enterprises, personal network silver customers can buy online banking products through the net." "Hold a bank credit card to a movie theater can play 50 percent", "in a website with a bank credit card to buy tickets can be points and gifts" ...　　On the microblog of each bank, this kind of marketing information blog has attracted the attention of many fans. Not only that, some banks on the official microblog, you can also see the day's headlines, financial news, small jokes and funny pictures and so on. China Merchants Bank's Sina Weibo, the reporter found that the blog from 8 o'clock in the morning to update. The first blog is about Arbor Day tree planting Things, and "financial" relationship is not big. And then the post, there is "the history of today, the telephone invented."　　And then forwarded the news of Yunnan Yingjiang earthquake and so on. "I am also a fan of China Merchants Bank, although do not manage money, but at least once a day, some blog is quite interesting." "Mr. Hanyanglu said," The first credit card is China Merchants Bank, the brand of silver is more concerned about it. "Review Blog comments, the reporter saw, and financial management is not related to the blog comment volume is very large." The Netizen "The Little Child" said: "We value more is the bank's attitude, with the person equal exchange attitude."　　"Reporters found that, in addition to the bank's official microblog, its credit cards, provincial branches have also opened a blog, the use of social topics and the release of preferential information to promote their own financial products. "The previous brand promotion information mostly by telephone and short message to send, coverage is one-to-one, micro bo effect is a one-to-many, the dissemination effect is surprising."　　"CMB said. such as last year during the new Year, the bank launched the "New Year, to parents send something" topic, and a home ticket as a prize, caused a lot of fans response.　　Sina Weibo data showed that the topic reached a rate of nearly 900,000 people.　　CMB said that the topic aroused the fans Thanksgiving parents ideas, but also the line of "telephone business" product brand propaganda, reached the "help you save money for the bank peace of mind," the double win effect. "Weibo has the power to boost the bank's work." "Yesterday, a state-owned Bank of Hubei branch staff told reporters," Now the young people to open mobile phones, directly on Weibo, this to the bank to seize young customers, cultivate brand loyalty is very useful, we will open a blog as soon as possible. "At present, China Merchants Bank Weibo has more than 200,000 of fans. China Merchants Bank Wuhan branch staff told reporters that the current has begun to prepare the Wuhan branch of the microblog. "Micro-blogging requires someone to maintain and answer fan questions, to ensure information and update speed, we are looking for a candidate." (Reporter Cheng)