Green Orange CEO Wang Xun: Brand is to stand up!

Recently, a new brand of domestic mobile phone has been entering the public's sight, "the first financial", "http://www.aliyun.com/zixun/aggregation/34128.html" > Anhui TV, "Xiaoxiang Morning News" And so on the media appear their figure: Green Orange Custom phone. Why do you want to customize your mobile phone? In a group of wolves around the mobile phone industry chain, the new brand why can the emergence of? To this end, the reporter interviewed the green orange Custom mobile phone nerdy Wang Xun.

Wang Xun, the founder and CEO of the blue-orange custom handset, released in May 2013 the world's first C2B-custom mobile phone, green Orange N1, is clearly written in his Sina Weibo title: The chief Product architect and the experience division of the Blue Orange Custom mobile phone. Why do you define yourself? Wang Xun that the best user experience is to achieve the ultimate product! Only the product to achieve the ultimate situation, users can choose you. Pay attention to the user experience, user-centric, every moment to the user's real experience as the center to the business development to a certain stage.

It is based on this idea, Green Orange launched a user-oriented C2B model, Wang Xun that: mass production of the characteristics of the assembly line products in the Internet era should be terminated. The real "custom phone" is to let the user who love to create, have a unique, exclusive of their own mobile phone-unique appearance, unique hardware collocation, unique software configuration and exclusive after-sales service. More importantly, these can be achieved through the Internet. All, by the user to decide, the user will really become their mobile phone "designer", rather than passively to accept the manufacturer produced by the "standard products." This seemingly simple logic, in fact, is crucial for the 80-90-born target audience: In their view, "No liberty or death" can be said to be deep-rooted. When buying a mobile phone is like buying clothes, you can choose their own arbitrary collocation, choice, picky and demanding, a perfect shopping experience in this generation, a group of loyal users are also stimulated. From this point of view, the custom of green Orange is the way to adapt to the trend of the younger generation.

However, as a mobile phone in the emerging brands, although the green Orange is well-known door (its parent company for the old mobile phone solutions Enterprise Rui Jia Branch), but the brand is still a long way to the road, the former Huawei ZTE and other communications manufacturers self-contained, after the millet and other Internet mobile phone companies eyeing. Why do you choose to be your own brand, Green Orange CEO Wang Xun gave the answer: "The past company to do ODM, can be said to be kneeling on the money, although the earning is also good, but he has little initiative; now do the brand, is to hope that domestic mobile phone brands can stand up, can be said to be for the dignity of the war." I used to be a manager in some foreign-funded enterprises, I have always had a dream, when we can build their own mobile phone brand, can stand on the international stage. Can say, do brand, is green Orange is also my personal pursuit of the ideal. ”

A heartfelt speech, let reporters see the mobile phone industry veteran "veteran" of the brand's heart. Of course, Wang Xun also educated in the brand this road is not easy to go, marketing, market risk and even users are constantly upgrading the requirements is that it must face the challenges. But Wang Xun told reporters that he is very optimistic about the future of green Orange. "We are trying to build our own brand." A brand dream enterprise, in the future market will have their own space. The key is that our progress can not be separated from the support of users!