Greentown involved in the 3-year plan to cast 500 million sales of building materials

Gradually from the property market mire to pull out of the greentown to become building materials business. Yesterday (September 20), "Daily economic news" reporter learned that Greentown intends to spend 3 years a total of 500 million yuan to start the electric business investment plan.　　Song that this can effectively reduce costs, is an important step in the internal cost control strategy layout, at the same time the market will expand to include other small and medium-sized real estate developers and engineering contractors market demand side, to achieve the industry share of Greentown resources.　　According to the Green city, its electric business model, is a model and two support: through the integration of Green city resources and the use of E-commerce technology, to simplify the procurement process of Greentown building materials, two support is the Greentown Electronic mall and experience Museum. Raiveisa, general manager of Greentown, said that today's large-scale procurement to effectively reduce procurement prices, while achieving the entire procurement of materials.　　The high development of e-commerce and the breakthrough of the Greentown group's management mode to seek diversified development are also effective ways to realize the group cost control. "Mainly uses the information means, carries on the procurement resources conformity, realizes to the whole industry purchase service."　　"China Real estate research vice President Yue Zhongxiang" Daily economic news reporter said that up to now, only Greentown in doing this business model. Reporter learned that the ownership structure of the green, the proportion of shares has not been finalized.　　However, the shareholding is being effectively combined to achieve group holding. Woo Wei, director of real estate research Lu Linlin that the building materials market and the real estate market, a proud of a loss, in addition to industry factors, but also the need for brand recognition, Greentown's real estate brand is recognized by the industry, but building materials services can be recognized remains to be seen.