Group buying industry ice fire dual days gradually clear

Group buying industry ice fire double days gradually trenchant. On the other side is a number of group purchase site tightening scale, layoffs, the other side is the first group of buy big Guy continued strong, maintain growth. American Group Network CEO Wang said, 2012 is the watershed of group buying industry, will further integration, group buy knockout speed, service and technology is the threshold of group buying competition, the United States Group Network has been adhering to technology-driven, continuous improvement of service levels. With the strength of the United States network, we have the confidence to win.

Group 800 founder Hu Chen believes that the industry through continuous integration, the formation of a brand effect, bargaining power leader, so that the industry's profits back to a dynamic balance of the standard, to achieve profitability. Hu Chen said the group buy "leader" has now formed "200 million Club", occupy half of the group buying industry. According to the latest report of the Regiment 800, the United States network, handle nets, litters group led the "200 million club" has accounted for the overall market share of 49.6%, and in the six months ago this figure is less than 30%. Among them, the United States Group Network is a typical robust growth faction, its performance continued to maintain a steady growth of 20% per month, the current monthly sales have exceeded 200 million, 2011 sales reached 1.45 billion, is 10 times times 2010.

After nearly two years of shuffle integration, many do not pay attention to consumer experience, lack of technical strength of the site has been cleaned, competition into a new higher level. Gobi Venture investment fund partner Liu Guoyang that "the accurate grasp of the market, the development of commercial tenants, the strength of technology, and the consumer's own grasp of the needs, are decided to buy the site can stand out the important factors." ”

Wang that the electric dealers use it and Internet technology to achieve low cost and high efficiency. Using scientific and technological means to upgrade service level This is the original intention of the United States Mission Network. Technology and services will be the 2012 group buying industry key words. Therefore, in the beginning of the year, the United States Group Network will be launched a high-profile "recommend to send BMW" recruitment activities. Anyone who recommends the right technology, product talent to the United States network work, the other party got the employment notice, the recommender can immediately get an Apple iphone, but also participate in the value of 300,000 BMW lottery. In this position, technical engineer and product Manager are the main characters.

In addition, Wang that the group buying model continues to create value for businesses and consumers. "Compared to businesses, consumers are ultimately the people who pay, in the group buying industry, the first to pay the cost, the greatest risk, but also the most vulnerable, therefore, consumers are very important, more accurate to say that the satisfaction of consumers more important, your level of service to consumers to determine whether you will be eliminated. "Therefore, service has become an important part."

Therefore, with other group purchase website blindly expand the scale, the practice of selling sales, the United States network always adhere to practice good service, so that consumers to the greatest extent satisfied with the United States. For example, the United States Group Network took the lead in establishing the industry to improve the consumer security system, including "Expired Return", "7 days without consumption refund", "consumption is not satisfied with the United States Regiment free single" and so on. Last March, the United States Group Network in the industry pioneered the "expired refund" service, a one-time refund on tens of millions. In addition, the United States Group Network also pioneered the establishment of a large call center, can reach 72 hours to resolve 99% of the problem.