Group buying industry "shuffle" has begun in advance

This reporter Ye Hengshan morning News last year or in full swing group buying market, suddenly ushered in winter. The listing was refused, cut wages and layoffs, stopped advertising, with money absconded ...　　The September group buying industry looks like a hit drama "alarming". Yesterday, a Amoy network released September group purchase market monitoring and research reports. The report shows that September China group buying market volume and August basically flat, group buying industry growth has stopped.　　At the same time, to the physical commodity group as the main cost and handle network, the public comment network, the United States and other groups to live service group Top 10 sites accounted for more than 90% of the market share, other than 5,000 group buying sites accounted for 10%. September Group buying market growth stalled from the overall trading volume, September Group purchase site overall turnover and August basically flat, the physical commodity group and Life Service Regiment total turnover of about 1.9 billion yuan. But in terms of growth rate, the August group buying industry growth rate has created a new low of 1.05%, September, the market growth rate of only 0.3%, the growth trend has almost ceased.　　From the market trend, October group buying industry is very likely to have negative growth. It is noteworthy that in a Amoy currently included in the group buying site, at least more than 8% of the group purchase site within the month of the goods did not update.　　At present, the total number of group buying sites more than 5,000, that is to say, in September at least 400 group buying site is undergoing major adjustments, has stopped updating, the website revision or has been closed. Large group buying sites trapped in financial difficulties from the third party media monitoring company's data show that from July onwards, like "burning Money" of domestic group buying sites began to stop advertising. The entire group buying industry's advertising amount from July's more than 160 million yuan directly to 100 million yuan below, into August, the group purchase website media advertisement in 60 million yuan, again refresh low point.　　According to industry sources, currently in the top 10 group buying sites, at least 80% have stopped the television, outdoor, building and other media advertising program. Amoy analysis that the group purchase site advertising stop, layoffs and frequently reflects the current group buy network encounter the capital chain tense dilemma. At present, most of the domestic group purchase site investment is obtained in the last year, after last year's massive "burn Money" with the first half of the year, the collapse of Groupon's IPO has left most investors with a new look at the industry, both in terms of investment and investment rates, which are still in the "　　Loss of money to make a yell "era, if you can not get follow-up financing, to ensure the operation of the capital chain is normal, in the future of the group buying site will likely appear to buy" big "figure. Group purchase consumption to the two or three-line city spread a Amoy network for one or two or three line cities from the third quarter of 2010 to the third quarter of 2011, the user consumption situation was monitored. Monitoring found that, from the beginning of this year, China's main consumer group group purchase has been from the domestic Beijing, Shanghai, Guangzhou and other front-line cities to the southBEIJING, Wuhan, Chengdu, such as capital cities spread, but also including Foshan, Ezhou, such as the non-provincial capital city group purchase consumption also increased rapidly.　　September group buying data showed that two or three-line city users have accounted for more than 62.7% of domestic group purchase consumption. A Amoy analysis that at present in Beijing, Shanghai and other first-tier cities, group buying market has become saturated, but in the two or three-line city group buy consumption is still blue sea, for small and medium-sized group buying site, focus on the two or three-line city consumers, the regional market intensive cultivation may be the direction of its transformation and development. Share to:>> more