Group buying is the forerunner of O2O industry

Although there have been online booking tickets and other vertical areas of the O2O model, but really make O2O this concept of fire all over the world, is undoubtedly group buying this rapid rise in the 2010 business model.

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Group Buy Mode online life service providers and consumers to build a bridge between online trading. For consumers, low price is undoubtedly the most direct and effective promotional means. But at the same time such ultra-low prices, also doomed to the offline service business can only be as a phased rather than the normal marketing channels, in the opening of new stores, the push of products, or off-season time to use, and in the more normal day-to-day business activities, many businessmen will buy to take a respectful attitude, especially a group of high-end merchants, Group purchase brought the source is difficult to convert into loyal customers, busy for a long time but do not earn money are the most concerned about these businesses.

In addition, with a deeper understanding of the group buying model, the consumer's psychology is also gradually mature, because the low price and the proportion of impulse consumption is decreasing, people's buying behavior more rational, such as when I need to go to a place, or need to buy a service, and then to buy the site to find out whether there is a corresponding service provider. But it is because of the reasons mentioned in the second section, the group purchase site is not fixed, business and group purchase site cooperation is time-sensitive, so will lead to, when consumers need to buy, but can not find the right business. In addition to the needs of the purchase site for commodity standardization, often will require business to provide a good package of products, but such as catering, hairdressing and other life services are personalized, business product standardization and consumer demand personalization will gradually produce contradictions. The above reasons will make the user to buy the website's attention degree to reduce, one end lacks the merchant, one end and lacks the user, buys this kind of bridge's role in the consumer tends to the rationality the big environment to become not so unimpeded.

So can only say, group buying is the forerunner of O2O market, its greater value, only is to prove that the consumer online to pay the purchase and then to enjoy the service under the line of the O2O model is feasible, but only group buying is doomed to not make O2O more sustainable, more dynamic survival. Will buy as attracting users eyeball, with the means of flow is a good choice, but after attracting attention, how to bring lasting benefits to the business, rather than one-time trading; How to enable consumers to find the right service providers when needed, this is the core of the O2O market.

Based on the nature of the O2O market-to help the vast number of online life service providers to do business on the Internet, the use of the network mall model seems more appropriate, will store the physical stores to the network, in the field of physical E-commerce, mall model has made a decent performance. Of course, life services and physical goods exist in the different commodity attributes, coupled with a late start, life services E-commerce has a long way to go, which requires the attempt to live services E-commerce platform has a stronger sense of innovation, more understanding of consumer demand, but also more understanding of business needs. Only by making the bridge between the merchant and the consumer longer, smoother and less obstacles, can the value of O2O be released more forcefully.