Group Buying market Research report: China Online Group Buying market status (4)

China Online Group Buying market research Report (October 2010 Edition): Current situation of Chinese online group buying market (4)

Group Buy propagator An Chenghai (Tuangou evangelist)

Online Group Buy Product Category 1
Group Buy products According to the type of only two categories, namely, services and commodity classes. Service categories can be subdivided into catering, leisure and entertainment, beauty care three categories. Commodity classification more, here no longer one by one repeat.
As we all know, the network buys from Groupon,groupon All is the service class buys. Group purchase to China, began to produce a number of changes, divided into service categories and merchandise two kinds of group buying. The reason, Taobao E-commerce model has been popular in the vast number of netizens, all the consumers in Taobao bought things, most of them accept the purchase mode of the commodity, and the online purchase of consumer goods is only an extension of Taobao pattern. At the same time, China is the world's largest exporter of goods, low labor costs, low material costs, low logistics costs of the three low phenomenon of China's commodity prices occupy a large advantage. Coupled with the recent overproduction and other reasons, many manufacturers need to increase other channels to promote consumption. Group purchase this small profits but quick turnover of the Internet marketing method quickly attracted many manufacturers of goods to join.
From the statistical data, catering, leisure and entertainment, beauty care three major service groups accounted for the total number of group buy 53%, the boutique group buy accounted for 34%.

Figure 22 Group purchase Group Buy product Classification ratio (March 2010-September)

From the amount of purchase, the total amount of the three service groups for 640 million yuan, accounting for the total amount of 52%, boutique group purchase amount reached 510 million, total group purchase amount accounted for up to 42%.

Figure 23 Group Buy Group purchase amount of goods purchased (March 2010-September)

Group buy classified merchandise purchase number, boutique shopping ranked first, to 5.8 million people to buy, food and beverage group purchase ranked second, 5.71 million people to buy, other types of group purchase (gifts, lottery, education and training, etc.) ranked third, 5.21 million people to buy, leisure and entertainment ranked fourth, 4.15 million people to buy; the fifth is Beauty Care Group purchase , 2.01 million people to buy.

Figure 24 Group Buy Group purchase number of goods purchased (March 2010-September)