Group buying will detonate O2O consumer market

The latest statistics, domestic group buying site has more than 4,000. In fact, the growth of pure statistics has no meaning, and finally can rely on ultra-low-priced models to survive and develop a separate buy platform should not exceed 10, this is a more optimistic estimate. Perhaps not to the end of the year, group buy large capital chain break, the tide will be staged.

According to foreign media reports, Groupon's merchants, willing to work with its two of merchants accounted for less than 20%. This means that the business through ultra-low-priced buy to attract popular, do marketing, fast working capital is accepted and recognized, but these businesses can not accept often do group buying, every day so do businesses are really hurt! Always lose money to make a yell of things, business people can not always do.

Once heard Wang, Wu in different occasions talked about the same view: The essence of group buying is not ultra-low price, but local + life services + E-commerce. This is probably the great minds think alike. Group buying brings people an "asynchronous" new E-commerce experience, such as restaurants, spas, playground coupons and so on, O2O's consumer market is being set off by group buying.

Real revelation of group buying

Prior to group buying, E-commerce was almost synonymous with commodity e-commerce, while e-commerce in non-standard and service industries was rarely mentioned because they were more localized and difficult to standardize.

And the benefit of the purchase of this thing is the original can not be e-commerce industry moved to the line, such as: catering, fitness, health care, KTV and so on. These categories are rarely displayed and traded online before buying. Therefore, group buying is a O2O stone, he used a fun group buying mode, and ultra-low prices as bait, completed the O2O industry user education work.

What is O2O?

Alex Rampell (CEO and founder of TrialPay) first proposed "Online2offline mode" (line to line, hereinafter referred to as O2O).

O2O is a line of business opportunities and the Internet together, let the Internet become the front line trading, while playing the role of promotion and transaction. This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement. The most important feature of the model is: the promotion effect can be checked, each transaction can be tracked.

With the development of localized e-business on the Internet, the links between information and physical objects, online and offline, have become more and more intense. O2O let E-commerce site into a new phase. Kai-Fu Lee once pointed out: "If you do not know O2O at least know how to buy, but group buying is only the tip of the iceberg, but the first step." ”

Everything is a network.

3-5 years ago, we had no idea that we could buy dinner or movie tickets online, or that we could look for traffic and road conditions. In the future, everything is the internet, the industry or things that we think are not related to the Internet today may be moved to the Internet in some reasonable way.

Li's advice at the summit was to focus more on the "middle page" business. Because many companies in the United States have completed the Internet, but China has a large number of traditional enterprises "product and Internet integration is actually very poor."

He takes Ctrip as an example: Although traditional travel agency companies in the tourism industry have begun to dabble in internet business, but their actions are too slow and too little, so when Ctrip integrates air tickets, hotels and other tourist services with a real internet approach, and offers them to customers at low prices and fast, they can get their own living space. "Almost all vertical areas now have an intermediate page opportunity, and you can do a bridge between traditional industries and the real internet," he said. Ctrip's market capitalisation is close to the market capitalisation of the US's largest online travel expedia. ”