Group Purchase 2.0 triggered by the electrical business inspiration

In China today, consumers and businesses may be the biggest rivals. Businesses pursue profits, and consumers are in pursuit of cheap. The traditional shopping pattern is destroyed by the Internet mode. The 2011 group Buying war is so tragic, but now it is only a game of giants. The new model is quietly born, group Purchase 2.0 version, or C2B mode, our new model may be able to balance the consumer and business balances on an important weight.

Recently shopping for the platform "What is worth buying" online a new activity, and before the difference is that this activity is a bit similar to Group Purchase 2.0. The first list of large products, by the user to vote to decide what to buy, the results came out of the platform to find someone unified bargaining. Compared to group Purchase 1.0, the advantage of this model is to give the initiative to the Netizen, by the user to decide to buy, and finally the shopping guide platform can be negotiated with the electrical business to the user benefits. It is not difficult to find that this activity is actually a new way of thinking about the development of electric business.

In my opinion, the previous electric dealers are "official ready ammunition, from the shopping guide content to promote diversion", we call it the Business-to-consumer. And the new model under the single lane into two lanes, users can also through the shopping platform to express their wishes, and then let the manufacturers realize, this we call the new C2B mode.

Although the electric dealer thousands, but the electricity merchant's data model is very clear. One is the channel cost, the bargaining power of buying goods, one is the logistics warehousing cost, this is the electrical business's internal strength, the other is the flow cost, is the purchase flow in. In which logistics warehousing this is the internal strength of enterprises, can be optimized to reduce operating costs, and channel costs can be neutralized through the scale effect, all the most central and most of the electricity business is the most headache problem is the flow costs, after 2011-2013 years of crazy burning money, The flow cost has become the sword of Damocles on the head of all electric dealers, attracting in a flow price began to become higher, and the fierce competition caused the cost of retaining a flow also become very high. Big to Jingdong, the cat, small to the precise subdivision of the electric dealers in this area of potential.

This "What is worth to buy" launched activities can be said to be a group Buy 2.0 version. Through the cooperation of the manufacturers to obtain product support, and then return to cooperate with consumers to hand over large orders for the electrical business to enhance the product exposure, the introduction of the flow, the formation of user stickiness. For the shopping guide platform for users to enhance the sense of participation and honor, for the site brand and traffic itself also play a role in the diversion. And as consumers the simplest, for the right to the cost of benefits. The three-party benefits of prevention will be the future of the major development of the mainstream.

Of course, the new model of reverse C2B is also facing new problems. The style of the group buying platform and the tastes of consumers need to match the supplier's platform. Otherwise it is very easy to be silent or not meet the problem, at the same time the new model for product inventory and risk management put forward higher requirements, the explosive products are likely to be no goods to buy, and other products are inventory backlog. For enterprises, product definition and strategic planning have put forward new requirements.

However, in any case, reverse c2b or buy 2.0, the new model is in the stumble among the generation. Perhaps the tipping point of the market will open this year, and a few can say they are ready?