"Group Purchase +crm" to create new e-business model

If you say group buying led the new thinking of E-commerce industry, then buy +CRM to create a new E-commerce model!

After more than a year of development, group buying has won the user's favorite, gourmet Group buy products have become the main force of group buying. From China's largest quality life group purchase site F Group (group) data show that consumers in the choice of buy goods, "food products" to be significantly higher than other categories, accounting for about 30%. To the industry point of view, group buying has become a novel http://www.aliyun.com/ zixun/aggregation/36284.html "> Marketing model.

As we all know, the bright spot of group buying is low price. For users, low prices are undoubtedly a huge temptation. With Low-cost highlights, businesses can quickly open visibility, attract more customers. Practice has proved that group buying to enhance the business performance has a very big help, because of this, group buying will appear the gratifying situation of the hundred schools of contention.

In the purchase has become a business recognition of a marketing model, the merchants in the process also encountered some problems. For example, Group F and the golden million roast duck, the first cooperation only 10 hours to sell 1500 roast duck, eventually sold more than 3,600. As everyone knows, this remarkable performance behind, on the golden million roast duck is a huge test. The amount of more than 3,600 roast duck a day, may affect the normal business of business, group buying urgently need to introduce a new model. Recently, the Group F and the domestic catering industry's largest CRM service provider "Booth online" launched a "buy +CRM" new model.

CRM, mainly helps enterprises to collect and manage customer information, and based on accurate and scientific customer data analysis to assist in the development of enterprise marketing strategy and marketing tools. The relevant data show that the application rate of CRM in developed countries in Europe and America is as high as 85%, and the average application penetration rate is only 40% in China. For E-commerce Enterprises such as group buying, online CRM is a good choice, its advantage lies in controllable cost advantage and technical advantage.

After the successful organization group buying activity, through a series of data of the CRM statistics, can obtain the analysis result, provides the reference for the future sale activity. How many potential customers and old customers are affected? How much do you propose? How many real deals? How much is the cost involved? The amount of profit and other data can be calculated by CRM. Of course, in the face of specific customers, specific group buy product group Buy mode to promote the effect can also come out. With the Group F and the golden million roast duck cooperation, into the CRM, golden million roast duck can monitor which period of less passenger flow, and this free time to arrange to buy, so as to achieve maximum profit. Through CRM, the merchant can realize the maximization of profit by the help of group purchase.

In addition, after buying into the CRM management, the profit target of each group will be more clear, cost control will be more accurate. 100 people to participate in group buying, and 200 people to participate in group buying, the cost is different. More importantly, with the help of the scientific and accurate data analysis of the CRM software, we can avoid the operating loss or efficiency loss caused by blindly participating in group buying, and can convert a large number of group buying consumers into long-term customers by two times marketing, and improve customer loyalty and satisfaction. The group will be converted into a long-term customer catering business.

It is not difficult to see, F Group to promote the group Buy +CRM mode, can rely on the current hot group buying wave and market opportunities to help businesses achieve maximum benefits. Strictly speaking, group purchase +CRM is not only a more accurate marketing model, but also a new group buying mode. In the future, low price group purchase, coupled with accurate CRM marketing, will open a new era of E-commerce.