"Group Purchase management opinion" slightly disconnected from reality

Close to the 315 International Consumer Rights Day, http://www.aliyun.com/zixun/aggregation/30826.html "> State Administration of Industry and Commerce issued the" on the strengthening of the Management of Network group purchase advice, issued to all over the administration of industry and Commerce , the market supervision administration, to standardize the total number of users and the rapid growth of transaction size of the market turmoil.

Careful study of this "group purchase management opinion" of the full text, will find that the State administration of industry and commerce this time to do a great deal, if the strict implementation, or will be the whole Chinese group buying industry market pattern has far-reaching impact.

According to the severity of the impact on the market, "Group purchase management opinion" in the focus on the "protection of the legitimate rights and interests of consumers" section of the following two points: first, the provisions of the group buying site operators should be issued to consumers purchase vouchers or service documents, should comply with the relevant state regulations or business practices; Group purchase site operators to purchase goods or services by way of a pre-payment, not to set up overdue unpaid advance or limit the amount of money can only be returned to the site account restrictions.

In the "Group Purchase management opinion", these two points of the most substantive meaning, the most hit group buying industry malpractices, but also the most controversial. For example, group buying does not open the issue of invoices, has been China group buying industry's unspoken rules, last year, the media tracked the matter. According to the annual Analysys International Analysis report estimates, the 2011 China Group buying market overall transaction size of 23.7 billion yuan, to 5% of the average tax rate calculation, group buying industry every year "escape" tax will exceed 1 billion yuan.

In the "Group purchase management opinion" before the introduction, because the merchant and the website mutually Dodge, the consumer has not been confusing the group buying website should not be responsible for invoicing, even the business sector is also in the "research". And this "opinion" in the clear provisions of the group buy site "should be issued to consumers purchase vouchers or service documents", in the future, if the consumer to buy the site to request invoices, the site will be difficult to prevarication, because in China, the invoice itself is the most important shopping vouchers or service documents.

The refund provisions will also greatly affect the group buying business. Can say, the group of 800 issued the "2011 Group purchase website Annual Sales statistics," the sales share of the top ten group purchase site, which can not find any one to achieve the sale of the pre-payment of overdue unlimited refund, especially in kind and cinemas, hot springs and other outdoor leisure places to buy consumption. For example, the United States group net in China's group buying site is a large, reputable one, but open it on the day of Beijing site, the first group buy is to sell a shadow ticket 1, under the clear provisions: Do not support "7 days without consumption, unconditional refund", does not support "overdue consumption, a key refund", such as the latest "Group Purchase management opinion , is clearly a violation of the "Overlord clause". And the film group purchase is the whole group purchase industry revenue, Kuami Group NET, 2011 on the sale of 4.3 million tickets, sales of more than 120 million yuan.

In recent years, as capital flooded in, and the low threshold of group buying, which led to the Chinese group buying industry speeding expansion, mixed, consumer fraud, shoddy, false prices and other problems occur, related consumer disputes and complaints are also rising sharply, in this context, the general administration of Industry and Commerce issued "Group purchase Management opinion" is at its time. But we should also note that the "Buy management opinion" to truly standardize the industry to protect the interests of consumers, can not only be limited to paper, but also in the implementation of the results.

"Group Purchase management opinion" in the end can be strictly enforced, to tell the truth, I am very skeptical. For the two articles mentioned above, already some supervision is too strict and with the reality of China disjointed, such as on the issue of invoices, group buying site as a new thing, in the end is a sales platform or trading object, currently in the world is not conclusive, whether it is responsible for the consumer development ticket is not busy with the conclusion , such as prepaid refund, the wish of the General Administration of commerce and industry is certainly good, but the request for group buying site is a bit to touch the top, even in reality, consumers to the merchant to pay a few of the prepayment can return? The most typical gift cash card. How many big state-owned telecoms giants have just announced the cancellation of the "overlord" clause that cancels the expiration of the prepaid bill?

Specific to the group buying industry, a lot of prepaid overdue problems in fact, "anger" is not large, more for consumer reasons, such as inadvertently forget to spend in time, such as the purchase of the site and the cooperation of the business in fact there is no direct fault, to assume responsibility for some far-fetched, as for some two-way hoarding buy goods for reselling and the resulting It is not related to the group buying site, if there is no subdivision of these rules, law enforcement will be easy to cause collective boycott of group buying industry.