Groupon is going to China.

Just received a message that Groupon will enter China, it seems that next year's group buying market will be more lively. Perhaps group buying next year will become a standard product for any website. Whether it is http://www.aliyun.com/zixun/aggregation/12410.html "> news portal, classified information, or E-commerce site, if there is no one group buying channel, it seems to be out." Buy real fire, fire who want to participate and go in, but not to force, temporarily not known as money-making enterprises, earn heave shout not make money, a word white busy figure peace of mind. Each site in their own territory circle of their own sphere of influence, group buying field to appear a unified the Overlord is really difficult, next year's group buying market believe will be a melee.

Group buying sites to avoid shopping malls to promote the old road. Near the end of the year, Shenzhen's big and small shopping malls are engaged in promotional activities, sell one to send three times times, buy 300 to send 1,000 ads plastered bus station, subway station. There is information about the discount of the shopping malls everywhere. But careful friends found that holiday discounts did not bring real benefits to consumers, many businesses on the day before the sale of all the price tags have been replaced, the price rose one or two times times. It is clearly the act of cheating consumers. Group buying site also try to avoid this situation, but group buying does not have a strong offline resource capacity, group buying sites have no way to buy the price of the commodity, performance for a more comprehensive assessment, it is easy to cause the merchants cheat consumers. Finally, the group purchase website will also make its own brand screwed up.

What is the profit model of the group buying site? Many people say they earn a poor profit. Like many websites to do movie ticket group purchase, snacks can make how much money? In addition to popularity, it is estimated that the wages of the line staff can not be paid. Another piece is advertising. Do not rule out many businesses to do group buying itself is to do brand publicity. But, since do brand propaganda, certainly will look like Tencent, Sina and so on big portal buys, such advertisement effect can be better, other small group buys to the brand propaganda function actually limited.

Why China cannot have Groupon.groupon is now highly valued, because many people optimistic about its growth space, in fact, in the United States this piece of competition is not particularly fierce, Groupon's market share relatively high, but in China, the result is the industry's decapitated, and because many group buying products need to fall, so that more impact on the purchase site Do strong, so in China, it is almost impossible to have Groupon such a group of sites appear, now hit the money to advertise also difficult to occupy a relatively large market share.

2011 Group buying is still very hot. Last year, CCTV's 2011-year advertising bid, advertising costs rose by 17% than 2010, which is actually inflation specific figures. In the price of soaring wages do not fly today, the common people live frugally, that application can save money, certainly still popular, so I predict, group buying 2011 is still booming, but also more prosperous.

How to choose between popularity and personalization. Group buying is a popular product, but also means a uniform, lack of connotation. For many high-end users, group buying is not attractive enough for them. Therefore, group buying is mainly for the civilian market. If you want to buy high-end products, I suggest you go to Hong Kong or the love of the store, buy is not your big Uncle play.

Finally, many people asked me whether the Green Mango network is going to do group buying, I directly answered no. Our price is the lowest in the whole industry, if others can sell hotels that are lower than our price, then we will consider it is not possible for the time being.