Groupon's online consumption model is rapidly gaining popularity

This column will focus on three questions:

1, groupon mode coupons are growing rapidly, mainstream media companies are also rapidly following;

2. Consumers ' interest in trading is not limited to Groupon or any company;

3, social coupons not only for restaurants, retail and http://www.aliyun.com/zixun/aggregation/11770.html "> local services, it is a new media platform, media planners and mainstream brands are very welcome to it."

No one denies the rapid rise of Groupon and its advocacy of success at a rate that has not been anticipated. It can help advertisers get customers, help customers buy products, and thus make a profit in the process. and consumers get discounted products.

Now, a new revenue model has emerged and has been proven by many companies to follow suit. Unlike start-ups like LivingSocial and Buywithme, it has a large media business and an excellent media platform, and the following companies have established excellent web sites:

Att:http://dealoftheday.yellowpages.com
Entercom communications:http://myperks.us
Aol:http://www.wow.com
Google:https://www.google.com/offers
Facebook:http://www.facebook.com/deals/business
Opentable:http://spotlight.opentable.com
The New York times:http://timeslimited.nytimes.com

For these enterprises, can be implemented with the printing, online display and even broadcast integration.

A good news is that consumers are interested in buying activities. Many people may limit the amount of spending on an enterprise, but the reality is that there is huge room in the market. Unlike social media, it takes time and a certain amount of loyalty from the user, and I believe that if Groupon, Facebook or OpenTable can offer a deal, consumers will accept it.

Groupon may have lost some of its first deal, but it will create a new customer base. Now, a "customer for trading" group is emerging. As far as I know, a group of more than 20-year consumers, who only buy other services through Groupon and other sites, is a new platform with great potential.

Now, our media buyers have a very interesting new media platform available. The challenge is to focus on new opportunities to learn about different products, how to manage huge domestic social coupon markets and media purchases.

Currently, these sites mainly provide services such as retail, restaurants and salons. In my opinion, it is a new platform for developing self-help funds and providing high contact promotions for brands and commodities. Over time, with the advent of mainstream media, this promotion will be integrated with search, online display, print and broadcast to achieve one-stop service.

(Original: April 21, 2011, compiled: Song XI)