Guo: 2013 will be the year of Chinese business-to-business electronic commerce development

2012 with the continued decline in foreign trade, human costs continue to rise, small and medium-sized enterprises financing difficult economic environment impact, business-to-business websites have suffered unprecedented pains, the sense of crisis is quietly emerging. Previously, industry websites have maintained an average growth rate of 30% a year. This year, most of the industry's web site growth plummeted to less than 10%, and some even become negative. The increase in personnel costs, the decline in user renewal rate, the new advertising reduction has become a common phenomenon. Global Resources 2012 Q3 revenue growth of 25.74% year-on-year, but deduct the show short season and account period effect, the income is basically flat, Chinese manufacturing net Q3 revenue reduced 6.07%, the first 3 quarter year-on-year reduction of 8.04%, and the reverse view of the same relying on small and medium-sized enterprises Baidu, Its Q3 network marketing revenue rose 49.6%.

Single profit model, lack of core competitiveness

At present, there are more than 13,000 business-to-business e-commerce sites in China, the same area of the industry site has dozens of or even hundreds of, and service forms are the same, mainly include: supply and demand information category, media category, market category, charging mode is mainly concentrated in membership fees + advertising fees, and once because of asymmetric information brought about the effect of advantages, With the popularity of the internet and search engine erosion is gradually diluted. According to Analysys International data statistics at this stage in the pay membership system under the profit model of the number of domestic accounts accounted for less than 1% of the number of registered accounts, this data fully demonstrates that the pay membership system can not meet the needs of most small and medium-sized enterprises, so from the entire domestic business-to-business E-commerce market, The paid membership system is not the most suitable profit model.

Expert member of China Internet Association, Mr. Guo, chief executive of China Trade Network, said in an interview: "The existing business-to-business Web platform development is facing the constraints of the limited buyer resources, that is, the buyer's resources are relatively fixed, but the number of suppliers is constantly increasing, there will be gruel, the effect of declining the spread of the problem At the same time, in order to ensure profitability, will continue to improve membership fees. My steel network CEO Zhu Junhong points out that the business-to-business winter is just around the corner, and the winter lasts for a year or two, possibly longer.

In this environment, some of the big guys are stepping up the layout, Amazon has online trading functions of the Business-to-business platform has been operating for nearly a year, once the domestic business-to-business industry site to emulate the object of Alibaba has made it clear that Its 1688.com platform has transformed from the original enterprise trade information platform to the business E-commerce platform based on trading, breaking the function of large amount, large order, Cross-industry online transaction and payment, realizing the Internet of sales, purchase and business services of many industries. According to the billion power report, Alibaba's procurement of Bing (mingqi.1688.com) has also been quietly on the line, has 104 enterprises through the name of the Enterprise Procurement Platform issued 2013 procurement plan, a total amount of 2 billion yuan. Global market has entered the London Stock Exchange listing in June 2012, the Dunhuang network launched foreign trade trading mobile management platform, HC Network is also said to be considering entering the internet finance, the new business-to-business model is being rebuilt, "2012 China's trusted business-to-business industry site 50 Strong" Will be the new benchmark and hope for business-to-business websites.

The third generation of electronic commerce, "money" unlimited.

The first stage of the development of e-commerce platform is information Service platform, provide enterprises with supply and demand information, business offline transactions, the main profit model for membership fees and advertising fees, such as HC NET, Alibaba; the second stage of platform development is trading service platform to improve the real supply and demand information, enterprises can be online transactions, The main profit model is trading commission, such as gold and Silver Island, Dunhuang network; the third stage of platform development is the resource integration platform, which provides the whole solution of one-stop service and supply chain operation of centralized logistics service, public service, credit guarantee service, payment service and information service, so as to maximize the utilization of resources, The main profit model is divided into Third-party applications, such as the China Trade Network (shangor.com).

"The third generation of E-commerce platform relies on web sites, mobile Internet, IoT and other means to provide users with a full range of e-commerce solutions to achieve the integration of resources on every aspect of trade," said Mr. Guo, the Chinese Internet Association's expert member and CEO of China Trade Network. can provide centralized logistics services, public services, credit security services, payment services, information services, collaborative office, such as one-stop service and supply chain operation of the overall solution to the customer, to meet the needs of diverse users and personalized, so that resources to achieve maximum utilization.

2013 will be a business-to-business industry site of the reverse attack of the year, more new models, new services will emerge, only a firm grasp of the real needs of enterprise users, in order to survive each change in the survival, in order to better live.