Guo: business-to-business e-commerce platform as a lifeline for small and medium-sized enterprises

Orders difficult, bargaining difficult, production difficult, financing difficult, collecting money difficult, brand-building difficult, "six disaster" tied up the development of these small and medium-sized enterprises, which is enough to allow some of the enterprises without resistance to choose bankruptcy failure. Faced with the changes in the external macro environment, how should the enterprises actively respond, how to obtain more http://www.aliyun.com/zixun/aggregation/12183.html "> Business opportunities at lower cost?"


, an expert member of China Internet Association and Guo chief executive, said in an interview that E-commerce will be the traditional business process electronic, digital, a large number of reduced human and material resources, reducing costs. At the same time, break through the space-time limit, make the transaction more convenient and fast, greatly improve the efficiency.


Small and medium-sized Enterprise business-to-business website Network Marketing effect


Small and medium-sized enterprises to use Business-to-business Network marketing effect, much larger than ordinary information sites. The Business-to-business platform has a huge flow base, and these flows have a high degree of precision for SMEs.


I often use the China trade network, in China, the supplier can enjoy the large amount of purchaser resources provided by its platform without paying any membership fee, and can also use the first-hop platform for order operation and management, free of charge to the buyers to display qualification certification and promote themselves, free release company profile and product information, Free access to domestic and foreign industry latest developments and information. In particular, the "keyword ranking" products of China Trade network, only 800 yuan in January, a day will have tens of thousands of clicks, monthly can bring dozens of orders.


on the Business-to-business platform to establish an independent domain name shops, a symbol of corporate image of the independent domain name, can be promoted as the promotion of corporate websites. According to the author's experience, bidding rankings, SEO optimization, forum promotion, mail promotion, micro-blog promotion, SNS promotion and so on all of these promotional means, can be used in the establishment of China trade network shops.


Small and medium-sized Enterprises in the network marketing process, as long as the full use of this information and functions, can bring more and more orders for themselves.

The value
of
business-to-business website to the network marketing of small and medium-sized enterprises

Business-to-business Web site brings together the most comprehensive enterprise information, large traffic, high weight, small and medium enterprises released information can soon be included. In China trade network, small and medium-sized users of the supply and demand information, general Baidu can be included in the day, and will be given a high weight, or even beyond the business owner station, ranked first. Business-to-business Web sites are a gold mine to be developed for SME network marketing. Advertising, keyword ranking, shop is the gold in the highest taste of ore, mining out of small and medium-sized network marketing value is immeasurable.


Electronic commerce has great influence on the production operation mode, production cycle and inventory of the enterprise. E-commerce is becoming a life-saving straw in the "cold winter" of small and medium-sized enterprises, which helps to enhance the long-term core competitiveness and maintain the competitive advantage in the new round of industrial upgrading in China.