Guo Jing: The doomed of business-to-business websites

According to the "China business-to-business E-commerce Service Market Research Report (2012-2013)" released by Billion Bang Power network, the number of Business-to-business Web membership rates is less than 70% at a record low. Business-to-business Web Site in 2009--2011 is a golden period of development, during the birth of a large number of business-to-business websites, and Alibaba, global economic and trade network, the World Factory Network, Marco Polo Network, Youboy network, such as a series of business-to-business websites, but also the leader. But with the rapid development of the Internet, the role of business-to-business platform seems to be more and more small, whether users or businesses, no longer for business-to-business favor, the great is a count of one, now the business-to-business seems to come to a doomed, only the cocoon to become a butterfly.

The nature of business-to-business websites

Business-to-business Web site is to provide enterprises with the business platform for E-commerce activities, using the author's words is to provide information between enterprises and enterprises a platform. For example, a company needs to buy a typhoon cold Crusher, and B company just sell air-cooled Crusher, Business-to-business website is provided to the demand side and supply-side platform, it is the essence of a message delivery, A and B on both sides of the platform.

The difference between business-to-business and Business-to-consumer

The difference between business-to-business and Business-to-consumer is business and customer, but it can also be understood as business-to-business, except that one is dozens of dollars, one is tens of thousands of or hundreds of thousands of, and users can buy a dozens of-dollar dress on the consumer. But for a user to spend hundreds of thousands of on a business-to-business platform to buy a machine, the user is probably unwilling, a machine may determine the fate of a company, a dress, even if it is not a fake. The difference is on the money, money is the only difference between the two, one more, one less.

Everyone knows that the fastest way to get money now is to be a business-to-consumer, Taobao, Beijing-east, when, Suning easy to buy, these numbers on the platform are big profits, Taobao dual 21-day turnover of 19.1 billion is a very good description, and the counter-business-to-business platform, is tepid, the death of the secret death, injury, the member continued rate of less than 70% , the first-line members are much less than the original, and all of this, can not be separated from the development of business-to-business models, by their own mode of limitation, so that the situation in the future, the rapid development of information in the era, business-to-business Web site If still follow the current path, will go to endless abyss.

Generation of business-to-business Web doomed

The nature of the aforementioned is a platform for both A and B's needs, now the situation is that the business can publish a wide range of information, and users can understand the more extensive information, the whole world to find logistics company's situation will not appear again, Baidu, Google, what not? Still rely on this broken platform to find half a day, to see a phone to pay, pay the money did not know this information is really not true, money to buy sin, the user is of course not happy.

First talk about merchant a. Want to release information, so that more channels, more users need to see this information, more ways, the business does not have to rely on this business-to-business website to publish information, through other channels, and a number of classified information sites and business-to-business sites have conflicts, Many local life service content contains the content of the Business-to-business Web site, a person to take food, business forever only so much, these traffic and users must be divided.

Not only classified information site, now many businesses do their own site, their own promotion, through the search engine, through the Advertising Alliance, including micro-blog, micro-credit and other social networks, a single business-to-business Web site to promote the way to be disrupted, but also basically abandoned, where there can be hair, in your this broken business-to-business still have to certification for half a day, and then pay Pay the money to bring the order is also very small, the first year was a pit, and then to renew the fee is not a fool?

Again, merchant B. Users want to buy a crusher, but now a wide range of information channels, search engines, a site to see the ads, click on the other side of the site, the site must have a phone, the phone dial, offline to understand, it is easy to achieve the user want effect, Painstakingly through a business-to-business Web site to learn that a company has to sell Crusher, but want to make a call to register, registered also have to pay, the user is to buy things, not to spend, so this model will certainly be eliminated. As with micro-letters, it is possible to charge at the back end, but if it is in the previous paragraph, want to pull hair on the user, it is not easy, now there are so many social platforms, users do not have to micro-letter still can die?

Cannot satisfy the user wants to obtain the information through this platform the demand, the user certainly does not use. Even if this product is very exotic, it is difficult to see in some other places, only in the Business-to-business website only, but want users to spend money to see information, difficult!

Businesses do not rely on business-to-business sites that traffic, users do not rely on business-to-business websites this information, business-to-business Web site can not go to doomed? The first time business can be fooled, to be a member, the second time, when the merchant found that the flow of the poor here, to all the irrelevant calls, renewals, it is certainly difficult.

Another reason for business-to-business Web sites to doomed is that there is too much competition in the industry, more and more platforms, a proliferation of platform, and a dizzying number of business-to-business sites in the rankings of some business-to-business websites, and the number of business-to-business Web sites that make it confusing to have businesses or users pay for them on so many platforms, It was eaten in the mouth of a group of wolves. Competition is big, so all kinds of black hands, all kinds of mutual injection, who knows which one good, money, who do, are free, on your one business-to-business website charges, not happy!!! (Wen/Guo Jing http://www.89guo.com author)