Guo: Online shopping, aircraft carrier to sail!

&http://www.aliyun.com/zixun/aggregation/37954.html >nbsp;        In China's online shopping market segment market, the consumer network shopping market concentration is relatively low, and in the decentralized market competition, and Consumer-to-consumer network shopping market concentration is relatively high, the entire network shopping market competition is more and more fierce, simple free is no longer the killer to attract users, A type of shopping site that is set up to segment users ' needs their in-depth understanding of user needs and focus of the core business to win the space for it; In addition, around the network shopping industry chain to derive another type of Web site, in these sites, who can provide more detailed, thoughtful, safe and accurate service, Who will eventually win the market and the users.
         China's online shopping industry chain consists of three main bodies, the three among them to network shopping for the purpose of exchanging and exchanging information flow, capital flow and logistics, Shopping site is linked to the core of the upstream and downstream of the chain, plays a role in connecting links. Around the network shopping chain there are many supporting industrial chain content: Logistics companies, Online Banking, third-party payment platform. The author thinks that with the development of network shopping, the industrial chain will be perfected and expanded gradually.
       The payment problem that has plagued the development of internet shopping in the past is solved with the continuous improvement of the third party payment platform , and large and small state-owned and private logistics companies in the speed and cost of online shopping provides strong support, across the new users and a lot of old users in front of the biggest obstacle is: how in the uneven quality of businesses and commodities practiced in the eyes, to avoid being deceived finally satisfied with the return, Credit and credibility of the solution also requires the industry parties: such as shopping websites, financial systems, users and other common efforts.
         Although compared with the developed countries in the online shopping market, China's online shopping market is relatively backward in terms of transaction size, user size and profit model. However, with the increasing number of Chinese netizens and the maturity of the online shopping market, the online shopping market shows great potential for development. The dominant enterprises in the online shopping market are no longer satisfied with the existing competitive advantages. Have to expand their business areas, some of which have been initially recognized by users and markets, some in the fierce competition is eliminated, and more is in the exploration of development, the network shopping market two business models ( and Consumer-to-consumer) convergence trend is becoming more and more obvious, but this kind of meltingUnion is no longer a simple mode of replication, but the combination of its own web site resources to innovate the integration of the advantages, once the formation of a powerful effect does not exclude the Internet shopping aircraft carrier-type enterprise  . (text/Guo)