Guo: The era of art electronic commerce has come

In the downturn of real estate and stock investment, another investment market is entering people's view, this is the art investment city often since 2004, Chinese art Collection Investment annual return of 26%, cultural relics, antiques appreciation rate of 20% per annum, has exceeded the risk coefficient of higher stocks and real estate.

2011, the Chinese art market showed a strong growth trend, the market size exceeded 200 billion yuan. The real growth rate of the Chinese art market since 2000-2010 is 387%, according to the International Research Institute. Foreign independent research institutions predict that 2011-2015 real growth rate can reach 69%, visible, Chinese art is still in a growth, rising cycle.

Judging from the economic laws of the world, when GDP reaches 1000-2000 dollars per capita, it is the starting period of the art market, reaching more than 4,000 dollars, is the epidemic period, when reaching more than 5000 dollars, is the rapid development period, to 8000 U.S. dollars, is the market large-scale period, to 10,000 dollars, that is unprecedented prosperity period. China's current per capita GDP is about $4000 trillion, and there is no greater emphasis on the art market and faster development.

At present, there are more than thousands of art in China, in addition to the online, Golden Age collection network, Bo Bao Network and other famous electric enterprises, CHUANGDA, Art International and other art portals also have electric business platform, integrated class of electric business enterprises such as Taobao, ebay also has art channels. Some old and famous also began to test hydro-electric, such as the West Ling Printing Society in 2009 on the line, Liulichang in 2010, many galleries, art galleries opened the platform. The era of art Weicheng seems to be on the line, from the traditional online art trading platform to the specialized platform, or even the large integrated Web site.

There are four main ways to operate online art transactions: One is online auctions, auction companies organize auctions, set minimum prices or no price, and then do online auctions. The second is the trading platform, that is, only to provide trading platform and not directly to provide artwork, most of the domestic art trading site is the use of this approach. Third, the author and the website cooperation, in the online direct trading transactions, the author of the works to the website, sold after the split. Four is the on-line gallery, through the website to promote the painter, and carries on the long-distance mail order or the direct sale.

Online trading allows the art market to face all levels, a variety of needs of the crowd, thus laying the foundation for the development of the market, and, with the popularization of the network, art online transactions will be the popularization of the natural. Although in the present situation, the online transaction still exists the legal and the credit question, but the art certainly can find in the electronic commerce to be suitable for own development the road. (Wen/Guo, expert of China Internet Association)

Source: Sina (collection) http://collection.sina.com.cn/plfx/20120626/121972542.shtml