Guo: The transformation of business-to-business industry is imminent

In February this year, the Alibaba Group made an offer to the board of Directors of Business-to-business companies, raising questions about the business-to-business Outlook, calling Business-to-business a dead end. Affected by the global economic situation, the entire business-to-business industry, the number of customers reduced, revenue and profits have declined, Alibaba, HC, global resources and so on have met the development bottlenecks, the Dunhuang network also spread a large number of layoffs news.

Through the more than 10-year course of the business-to-business industry, now generally faced with weak growth, difficult to break through the bottleneck problem. At present, the business-to-business industry generally believe that the main business of the original profit model-"paid membership" has been unable to support the entire market, transformation and upgrading will become the inevitable trend of business development in the next few years. According to Analysys International data statistics at this stage in the pay membership system under the profit model of the number of domestic accounts accounted for less than 1% of the number of registered accounts, this data fully demonstrates that the pay membership system can not meet the needs of most small and medium-sized enterprises, so from the entire domestic business-to-business E-commerce market, The paid membership system is not the most suitable profit model.

"This transition is tantamount to a big cleaning, which will cause great changes," said Guo, an expert advisor to the China Electronic Commerce Association, "and the Business-to-business Web site that provides simple trading information will be eliminated, and Business-to-business will usher in a spring of development in the process of change." ”

China's business-to-business development has been rapid since 2000, from a number of simple e-mail marketing, corporate web marketing, to the current large-scale integrated business-to-business platform and the development of more and more rapid industry websites and search engine bidding rankings, and so on, experienced a rapid development and gradually slow process, As a result of the transaction in the process of a series of problems, resulting in business-to-business e-commerce development stalled. There are currently two main problems:

First, the credibility problem remains the biggest stumbling block to business-to-business online trading. This is mainly caused by two reasons: first, a large number of business-to-business E-commerce providers have not established a sound integrity mechanism. Second, some service providers are driven by the interests of the enterprises stationed in the threshold is very low, so that those unscrupulous enterprises and individuals to drill loopholes.

Secondly, the problem of pattern. Most of the business-to-business platforms have remained in the primary stage of information flow, revenue mainly depends on membership fees and advertising fee model, has gradually been unable to adapt to market demand, the development of the past two years gradually slowed down, therefore, business-to-business business must be a major adjustment, can be developed to win the market.

The author believes that a new generation of business-to-business E-commerce platform should have the application function, for enterprise customers to provide solutions, more effective control of the security of network transactions, and further enhance e-commerce market norms, so that the vast number of small and medium-sized enterprises are no longer subject to network fraud harassment, security, ease of transactions, Believe that the industry business-to-business Web site will be a big shine.