Guo: Two modes to make e-commerce enterprises win quickly

Here we discuss the two kinds of e-business models which are suitable for the Chinese market, which can help the enterprise to win quickly, the two modes are TV shopping + e-mail + catalog order + Telephone Direct sales + chain Agent Business operation mode relative with TV shopping + e-mail + catalog order + Telephone Direct sales + The flagship store's business Operation model has the obvious superiority, this here mainly from the profit space, the economic income, the brand cultivation, the investment financing and so on several aspects to analyze.

Terminal Sales Business operation mode:

The use of chain-joined or proxy forms, the implementation of a unified trademark, product development, unified call ordering, unified logistics, unified service system, unified management mode, as far as possible effective control of costs, to achieve large-scale, intensive, professional operation mode, and quickly pry market!

The mode of terminal sales (franchise and agent) has the following advantages over the display flagship store:

1, the use of agents or chain to join the form, will be online and offline sales for strong integration, to ensure that the price of TV channel resources continue to rise after the relatively meager margin in the sales volume to obtain the maximum profit return on the product to create more profit space.

2, relative to the "display of the nature of the flagship store", the model of the chain agent for the company to bring tens of millions of yuan agent costs and join costs. and the flagship store that shows the nature needs to invest tens of millions of of our capital to build, the economic benefits and influence are very limited.

3, for private equity, PE (traditional investment) or VC (venture capital) companies or institutions attractive are relatively large, because we have a large number of chain agents and franchise stores, so that is to master the final sales channels and target customers. Acorn International has a steady stream of investment and successful listings with Acorn in 20,000 retail terminals across the country.

4, more direct understanding of customer needs, more conducive to the cultivation of their own brand.

5, control the retail terminals, to avoid channel fluctuations, balance the proportion of channels, and steadily expand sales;

6, terminal sales (franchise and agent) mode will be online and offline sales for strong integration, can be organized to grasp, influence, penetrate and maintain the market, to promote the company's products in the field to enhance the dominant power and influence.

But we can not ignore this model is still flawed, first, the establishment of terminal retail network will take a long time, it is difficult to achieve the rapid opening of the market in the short term, second, this mode of management is very difficult. On the one hand, to a large number of agents and distributors in a timely manner to distribute more than the specifications of products, logistics work is more complex, which greatly improve the logistics system requirements of the Branch; On the other hand, financial management will also be complicated by the need to constantly adjust the spreads and the exchange of the goods, the

Although these two models are the best short-term success of E-commerce model, the specific choice of the model to be based on the resources and advantages of enterprises to choose. (Text/Guo)