Hadoop Summit: A new approach to Hadoop business results

Hadoop industry has always been the business results as a major concern, after all, if the enterprise can not bring real value, and then excellent visualization and query mechanism can only be a castle in the ground. Oliver Ratzesberger, senior vice president of software business at Teradata, explains that the new probe into the results of the Hadoop business should be at the heart of the Thecube seminar that was hosted yesterday by Jeff Frick and John Furrier.

With the further exploration of key business outcomes at the Hadoop summit, Ratzesberger said "it is important to focus on business outcomes." I have spent years integrating Teradata, Hadoop, and other technical solutions to bring about practical business results. If you've just built your own core visualization mechanism, if you're just starting to run a good query, these efforts are not actually going to bring real benefits. "Companies need to master the real needs of new markets and new customers," he added, adding that "people are likely to miss the right answer to the problem if they can't really get value from the data and analysis system." ”

Agility is a complete set of systems

Asked how the CIO and infrastructure could withstand the pressure and actually move forward quickly, Ratzesberger said, "The fast-moving idea is to achieve results in a few days or even a few hours." "If the cycle is a few weeks, then people should be aware that their actions are too slow." "But despite the critical speed, we still need to be cautious about our approach ... Because the situation will soon turn into a perilous wild west. ”

"You have to start with the agile environment and use that as a basis to gradually introduce a large data platform," he explains. "It is very difficult to design an enterprise operating process that meets the requirements of agile." Most businesses have a desire to achieve agile results, but they are caught in the sea of turbulent process methods. "To achieve agility, people need to be trained and even reshaped across the enterprise, Ratzesberger said.

Commenting on Facebook's decision to change its slogan to "Drive fast and secure infrastructure," ratzesberger that "when manufacturers are just involved in market competition, the first thing to do is to bring breakthroughs and topics." In addition, new players cannot make mistakes. You need to realize that what you want to do is not build a platform or a powerful factory that is full of agile factors, it should be a new product. Agility is a system, not just a simple decision. ”

"To really drive agile innovation, even a higher level of management than the CIO needs to be involved," Ratzesberger explains. The CIO is the initiator of the agile transformation, followed by CMO, but the real impetus comes from CEO-level and even board-level decisions.

Mobilize the power of the community

"DevOps needs to be more deeply connected to large data technologies," Ratzesberger. "For now, analytic class applications often lack the devops mechanism developed with the cloud solution as its core." ”

"In terms of analytics, we put a lot of effort into implementing agility," he continued. "But our push is very specific and it is a way to implement it." We have been contacted throughout the development community to ensure that they receive scrum training and, on the other hand, involve our business units in training. "The developers and representatives of the business are going to need to work together and not be isolated from each other like traditional processes."

"After years of practice, we found that data agility is very important," Ratzesberger added. "We need to design a solution to make this happen," he said. "Conceptually, the way to achieve a goal is to train employees on agility and add self-service mechanisms." He cites ebay as an example, and the company has started implementing virtual sandbox concepts designed to provide customers with the data they need to see. "We provide users with a very easy to use the implementation of Acacia, but also directly oriented to production data." ”

End User Experience

When asked about the customer's actual performance, Ratzesberger said "the effect depends on how it is executed." For CEOs and CIOs, the most important thing is whether the package will bring tangible results and results. Our job at Teradata is to bring in a lot of fresh thinking, and we keep thinking about the next task and what we need to solve for our customers, "including the emerging capabilities of those communities that are not in the enterprise environment and how they can add them to the enterprise process."

"The most important thing we focus on is the integration of transactional data with new data types, and the processing platforms such as Hadoop are very powerful in this process," Ratzesberger points out. The data processing of image data is a good example, this kind of example needs more ideal search effect as support. Another kind of important use case comes from the sensor data, currently has the customer to use this mechanism to predict the locomotive fault.

When it comes to the correlation between Teradata and the perfect storm of current innovation activities, Ratzesberger points out that the company has "accumulated hands-on experience from different levels of data integration" and "is at the leading level and that customers have achieved real results." We build and integrate technology portfolios to bring them into the corporate environment and make them a powerful tool for solving problems. We solve engineering problems for our customers, we offer packaged solutions, "but this is a complete ecosystem, so customers don't have to worry about being locked into a specific vendor."