Han Chong put words: 2020 years to achieve at least 10 billion of the turnover

Absrtact: September 24 News, the Internet women's clothing brand, the CEO of Chong, said: In 2020, the Han group has at least 50 brands below, at least 10 billion of the turnover. Billion power network to understand that, since the founding of the 2008, Han are the clothing homes

September 24 News, the Internet women's clothing brand, the CEO of Chong, said: "In 2020, the Han group has at least 50 brands below, at least 10 billion of the turnover." "Billion power network to understand that, since the establishment of the 2008, Han has been from a single fashion Amoy brand transformation for more than 10 brand group of Internet fast fashion company."

Chong said that Han Du's development strategy was to incubate itself, acquisition of holdings, and fashion cloud platform, such as the establishment of a variety of ways, strategic layout of each subdivision positioning of the sub-brand, "product group system as the core of the single products operating system" Copy to each brand, and in the supply chain, IT systems, warehousing, customer service four major aspects of support.

According to Chong introduced, Han clothing homes from 2008 to 2012 years to spend four years to do a brand Hstyle. From the 2008 ~2011 Year 4 years of time sales are 3 million, 12 million, 87 million, 280 million. And on the team scale, the Korean clothing house also from 2008 thirty or forty people expanded to 2011 years 1100 people. "From 2008 to the end of 2011, Han's clothing house has been doing one thing, is to take all the profits out, plus people." ”

2012, Han clothing homes to make an attempt to buy a hand-made brand model copy to a designer brand, August 2012, Grain WISP flagship store officially on the line, to 2013, grain wisp of sales have been close to 60 million this year is expected to reach 130 million. In addition, the Korean clothing house in 2013 also launched three sub brands. "When Han was a brand, all the money earned was for dependants, and now it is used to make new brands with all the money earned," he said. "Chong said.

And according to Chong forecast, Han clothing homes in 2012 on the line of the men's brand AMH will become Amoy brand in this year's menswear first. And in 2014 on the line of children's wear Miniharu, will be the first to Amoy brand in the next year, it is understood that the brand in this year's sales reached more than 80 million.

Billion power network learned that the Han are expected in the next year will reach 23 to 2.5 billion of the scale, in the multi-brand strategy, will expand at 6 a year, of which 4 are Han Du original brand, and two from the designer brand investment.