Hand Q will have major updates: introduction of mobile payment and life service platform

We previously introduced Tencent will be held on July 3, "Tencent Partner Conference 2013", when Tencent will announce the mobile opening strategy, including the micro-letter open rules and QQ mobile open strategy, want to achieve mobile phone QQ and QQ space Application Center integration. And in the General Assembly will also release a new version of mobile phone QQ, the introduction of Expression Mall, add QQ Life Service Platform (public platform). In the conference before the meeting, 36 krypton early to get the new version of mobile phone QQ installation package, the experience in advance. First is the introduction of expression Application Center, mobile phone QQ has been with the United States Disney, Hong Kong Yang Dexian Studio, as well as many of the original author of the cooperation, built-in happy Mickey, Mia, Donkey, and so many sets of facial expressions. In addition to the normal emotions, the follow-up will also focus on social hotspots, brand events, such as the production of exclusive theme expression. According to the South Korean NHN released data, 2013 Q1,line's total revenue of about 58.9 million U.S. dollars, of which paid "chat expression map" accounted for about 30%, about 100 million yuan. Tencent QQ now active users around 850 million, of which the number of mobile QQ users about 550 million. Tencent said that the future will be the original expression of QQ to create a work display platform and copyright into a platform, towards the animation image of the industrial platform, including the early support of the original author and the late development of deep cooperation. In addition to mobile phone QQ, micro-letters will also be introduced in the subsequent version of the expression Center. Second, the new mobile phone QQ introduced the "Life Service" platform. "Life Service" platform and the concept of micro-trust public platform similar to provide life service account search, attention, information display operations. and micro-letter is different, mobile phone QQ "Life service" more emphasis on local life services, walking is a boutique route. It is understood that the early mobile phone QQ "Life service" will be mainly for Tencent's business system, such as the QQ movie tickets, Tencent News, the latter may be open to the surrounding businesses. Another QQ on the PC side there are huge users, later mobile QQ "life service" platform will gradually expand to the PC, Tencent said to 36 Krypton, although the new mobile phone QQ "Life service" platform and micro-trust platform is very similar, but does not mean that mobile phone QQ to take the platform route. According to the mobile phone QQ team's understanding, the life service is QQ as a communication platform, expands the broader communication domain, the life service is the communication between the merchant and the consumer, in the long time QQ is trying to do similar thing, like Enterprise QQ and so on. But the "micro-trust public platform" brings a new, more acceptable way. The introduction of "Life Service" platform, mobile phone QQ urgent need to solve is the mobile payment problem. It is understood that the new version of mobile phone QQ will be introduced before the introduction of mobile payment, mainly and tenpay cooperation in mobile phone QQ to complete user consumption closed loop. Mobile phone QQ mobile payment is mainly 3 ways: the first is to scan two-dimensional code to pay, by scanning two-dimensional code to jump to the payment page, and then through the Tenpay to complete the payment;Service "The public number, into the payment page, through the Tenpay to complete the payment; Finally, mobile QQ can also arouse the external Payment type app, call mobile phone local payment application, such as various bank clients, tenpay clients, etc., to complete the payment. According to 36 Krypton understand, has been the legendary "micro-letter payment" and mobile phone QQ mobile payment will have a lot of similar places, such as tenpay cooperation, as for the final product shape may have some differences. In addition in the new version of Mobile QQ, but also added a variety of beautiful chat bubbles, personalized theme to choose from, support geographical location to view the QQ group nearby. Overall, the mobile phone QQ changes are very large, and micro-letter differentiation also began to reflect. Last interview mobile phone QQ team, they said QQ mission is to meet the multiple scenarios, the communication needs of many terminals, mobile phone is only part of the future, whether it is PC, mobile phone, smart TV or wearable equipment need QQ. Mobile phone QQ will be around the mobile and more than two aspects of the improvement to better meet the needs of the mobile internet era. Also, the new version of mobile phone QQ still retains the user online, offline status display.