Handle by "handle" group purchase website trapped in "Bao-yang" siege

Lu Jing

Group buying sites are less likely to exist independently.

October 20, the news said that the Jiangsu Tri-cell Group is interested in buying old buy boss handle nets. Its spokesman Zou also confirmed that the group did intend to master the handle network, the two sides are currently in the final stage of the completion of the transaction. But there was no response to the final purchase price.

October 25, handle net original CEO Feng confirmed has left the handle net. With the departure of Feng, most of the core management members of the handle net will also leave. Handle network said that the company management changes do not respond. And the three cell group has not yet made the latest appointment to the handle management team.

Handle nets in March 2010 on line, the 2011 market peak handle net value of up to 1.1 billion U.S. dollars. October 2011, the handle network officially launched to the United States IPO, but then encountered the capital market cold current, the market did not. In addition to the group buying industry competitiveness increased, profit expectations are weaker and stronger, the old group buy boss was later catch up.

With the pull of the net was acquired, the former group buy four have been all strategic incorporation, February 2014, Tencent completed on the public comments about 25% of the shares, and low-key in Shenzhen, Guangzhou and other regions will be the public comments business integration into the micro-letter "my bank card." The United States Regiment in March 2010 on the line, the same year to obtain the Sequoia capital of 12 million U.S. dollars, July 2011 from Alibaba and Sequoia Capital to obtain 50 million U.S. dollars investment. January 2014, Baidu to buy all the net held by all glutinous rice net shares.

Stranded, brother.

Handle NET is the last stick of independent group purchase website, is also the only one who failed to enter the bat system group buy big guy.

Three cell group senior has to the "China Business newspaper" reporter said, the two sides can use "five pull" to describe, namely: the sky pull underground, sales pull delivery, supply chain pull customers, eat and drink goods, buy pull custom. The three cell group's Enterprise sells the handset 10 million, the computer 7 million each year, this huge customer base may become the handle net user.

In this way, the tri-cell group is likely to want to use the handle network to build an IT-type electric business enterprise. In fact, just listed in Beijing East is to sell electronic products and get attention. In today's electric business has become the mainstream of commercial society, the dismal traditional stores, so that the traditional business of selling computers is eager to enter the electric business industry, to save their own in the traditional channels of decline.

It is reported that the three cell group may take over the actual control of the Fongmaton investment held by the handle network shares, indicating that this will be a bargain.

The group buying industry downturn is no longer meeting the demand for more yield-oriented investors. This solution is also milestone investment is more satisfactory, to sell an urgent access to online resources companies, than to sell to mature internet companies, even BAT's price is much more substantial.

The group also needs a bit of visibility in the Internet field, and has a certain number of users of the site to make it easy to enter the online field. Three cell Group was established in 1993, its own ambitious three cells, Nanjing New Hundred, Macaulay (3.86,0.00,0.00%), Jinpeng Source Kang, such as a number of listed companies.

In February 2014, the Tri-cell group acquired 290.5 million common shares, accounting for 63.7% of the common stock issued and circulated by Macquarie, from the vertical consumer platform, through the company's Business Circle Network, with a cash offer of about 39 million dollars. "The acquisition of Mai Lin, is also a step into the electricity business." Zhu Wei, a spokesman for the business Circle, said, but the fall of Macaulay has made the three groups need to find an Internet portal again.

For the tri-cell group, the price of the handle net is acceptable to us today. Once and handle nets with the first group to buy the public comments, to 25% of the shares in exchange for Tencent's micro-letter entrance and 400 million U.S. dollars. The industry has estimated that the micro-letter entrance value of 700 million dollars, which is clearly at a low ebb of the three cell group can not afford.

It is reported that since the handle online market has been downhill after the founder of the Wu, coupled with the decline in investment sources, can not change the pattern of burning money, handle network once faced the crisis of closure.

Buy Hard to Live alone

Group buying website has gone into the siege of "being wrapped up". Group buying industry top three in the United States, the public comments, glutinous Rice has become Alibaba, Tencent department and Baidu Department. Group buying has also become the Internet industry's first "independent operation" abandoned mode.

The reason that will cause the Thousand Regiment war, is because the threshold of group buying website is too low, 2012 period, almost every day has dozens of buys the website on-line.

But the operating cost of group buying site is not low, a large number of offline personnel and online after the sale, so that group buying site can not expand business, only thirst rely on a single advertising flow to survive. and a single profit model has brought more fierce vicious competition, all enterprises want to burn money as soon as possible to increase the size of this in exchange for more investment, and as soon as the listing.

"Initial group buying site all the investors spend most of their money on staff recruitment and advertising fees, in addition to hiring senior executives, but also recruit a large number of offline areas, including the current entertainment circle well-known several actors are also the high price of the purchase site hit out." The original Regiment treasure net staff Liu Ruizhi told the reporter.

Public comments CEO Zhang that the partial profit margin is not high, profitability is not strong. Most group buying sites can only rely on financing to support, but the fund chain also has no time, so single group buy alone combat burning money is difficult to long. "Group purchase is only for a local coupon form, not as a stand-alone mode of long-term existence." "Zhang said.

And into the giants of the group buying site is also using the giant's platform and resources to reinvent themselves. In the mobile end, Baidu Glutinous Rice announced with Baidu map closely combined, from map navigation, nearby find places such as import orders, and mobile phone Baidu search platform directly combined, there are opportunities to directly import orders to buy. This is also in line with the current bat three Giant's O2O logic: with the inlet with the flow, with the flow of transactions.

According to the Cnit-research (China It Research Center) on the domestic mainstream group buying apps in the second quarter of the main Android mobile distribution platform on the download of the statistics show that group purchase app download volume are realized monthly growth, Baidu glutinous Rice monthly 30.1% The growth rate is significantly higher than other group buying brands.

While the public comments by virtue of micro-letter access to the first level of food today, it is noteworthy that the public comments through the micro-letter payment, and according to the anecdotal estimates, micro-letter payment binding bank card has reached 800 million.