Hangzhou "China's electronic Commerce capital" is becoming more and more prominent

Morning News recently, Hangzhou municipal Trade and Industry bureau issued a Hangzhou network shopping market research report. Data show that up to the end of 2011, Hangzhou has a total network shopping site 2,358, personal sellers have reached 259,000, Hangzhou network shopping transactions of 33.345 billion yuan, Hangzhou, "China's e-commerce capital" status increasingly prominent.

One out of 33 people opens an online shop.

As of the end of 2011, Hangzhou has a total of 2,358 network shopping sites, including 1144 network shopping platform, the company's own shopping site 1214. Among them, the network shopping platform, the consumer (enterprise to individual) platform 1143, Consumer-to-consumer (personal to personal) platform 1, network shopping platform operators number of 264,000, including corporate sellers 5,000, individual sellers 259,000.

What is the concept of 259,000 personal sellers? The reporter to Hangzhou resident population 8.7 million rough calculation, an average of 33 people are engaged in online trading.

2011, Hangzhou Network Shopping transaction scale (Hangzhou network operator sales) amounted to 33.345 billion yuan, an increase of 90.64%, of which the business transaction size of 6.645 billion yuan, consumer-to-consumer transaction size of 26.2 billion yuan.

2011 Hangzhou Online Shopping volume accounted for the total retail sales of consumer goods in the proportion of 12.8%, an increase of 60.6%, the national average level of 4.27%, the year-on-year growth of 36.42%, whether from the proportion or the growth rate of Hangzhou are much higher than the national average. The Hangzhou net buys the market to be more developed, to the social consumer goods retail pull is more obvious.

Rapid development of the business market

This research report chooses Taobao Company's data as the main reference, to Hangzhou and Beijing, Shanghai, Guangzhou, Shenzhen and other network shopping market relatively developed cities comparative analysis.

The results show that Hangzhou is in the national leading in the scale growth of online shopping, the development speed is higher than the average level of five cities in the field of online shopping, after Guangzhou, especially the rapid development of the market, the main body size is in the third place, the development speed in the second place.

As of the end of 2011, the national network to buy more than 6.47 million main business, an increase of 67.62% per cent. Hangzhou, the total number of operating entities ranked five, up to 246,000, year-on-year growth of 80.82%, the increase is second only to Guangzhou.

Hangzhou's business is also faster, the number of operators ranked the third city, up to more than 5,000, after Shanghai and Guangzhou, and the increase of 400%, after Guangzhou.

By the end of 2011, the number of individual sellers of the national network of 6.41 million, an increase of 67.36%, the growth rate is slightly lower than the overall online shopping market, to individual sellers as the representative of the Consumer-to-consumer market development power weakened, slow. Hangzhou personal Sellers 259,000, the absolute number of the smallest in the five cities, but faster growth, after Guangzhou.