Hannover It exhibition large data application to focus on the "Reds"

In the recently held Hannover it exhibition, the Big Data is a popular "red", from business analysis to the prevention of disease, and then to national security, its figure appears in all aspects. Large data is a kind of technology that analyzes and obtains the information needed from the massive data from different sources, for example, in this digital age, people often send and receive mails, online shopping, social media postings ... A lot of data is generated every day. By analyzing these data, businesses can tap into business value.

A common example is a large data analysis of the purchase and evaluation of a product by a consumer group. Germany's second-largest software maker, Software AG, has launched a product Apama, a consumer experience management software. In mobile phones, Google glasses and other mobile devices installed this software, as long as the product next to sweep the two-dimensional code, from large data product introduction, user evaluation, price comparison and other information will be displayed in real time. Consumers can compare their prices with the usually cheaper shop to compare, feel fit to hand, in mobile phones and other terminals put it into the online shopping cart, and the merchant's electronic discount coupons.

From the point of view of the business, you can use this software to understand how many such coupons have been issued, and how many people actually pay, so that the attention of the product and analyze why some products are concerned about a high level but the actual payment is small, according to the situation of the shop management optimization. At the same time, the use of large data real-time analysis, businesses can also be based on what products in the online Word-of-mouth best, what color products in a region popular and other factors to adjust the marketing strategy. Jales Nelson, deputy general manager of Apama products, says big data hides huge business value.

Large data in the medical field also has a good application prospect. IBM this year launched the "Health Big Data" project, the mattress or pillow to install sensors to monitor the user's heartbeat, breathing and other sleep data, and transmission to mobile phones, tablets and other mobile terminals, and ultimately used to analyze the disease risk. IBM hopes to build a healthy, large data platform to help people prevent disease by collecting and evaluating this information over a long period of time.

Snowden's "Prism" surveillance program, while arousing people's attention to data security, also gives people insight into the great potential of large data applications. In this context, large data and data security logically become the focus of this it exhibition. German Chancellor Angela Merkel, who had been tapped by the US National Security Agency, could be a motive for the country to strengthen research on large data and safety, Wanka, a German Research minister, announced 10th at the Hannover it show that Germany will invest 10 million euros in building large data technology centers in Berlin and Dresden this year.

Some say data is the key raw material for 21st century. In the rapid expansion of data today, how fast, responsible and sustainable use of data increasingly important, large data will continue to be the focus of attention.