Have a experience called copy

If you are a "detail control" designer: Think "http://www.aliyun.com/zixun/aggregation/7217.html" > Details determine success or failure, each pixel on the interface, each icon, each font should be focused, Every copy of that product is also important.

What is a product copy? The name you label a button is "submit" or "save"; "New" or "create"; Use a general example, or elaborate, in what tone of voice--these are copywriting.

Baidu Encyclopedia so description of the origin of product copy: Product design phase, ued members need a large number of intervention, making the product design in the ease of use, brand highlighting and so on to maximize the value of the product to the target audience.

In other words, when designing the interface, put yourself in the user's shoes and use the same language as the user. As long as it is a Web product, you must avoid using technical jargon and languages that most people don't understand.

Interface words and designs often complement each other. Common Interface Design copywriting:
1, the text description of the icon

Almost all icons have text descriptions, more intuitive expression. The picture shows a text description next to the Facebook icon.
2, the form must have the example and the explanation.

Fill out a list of items to fill out an example, the image of Sina Weibo registration information, which is filled in the format of the mailbox is prompted text and examples.
3, the button must have the label.

In the case of "registration", there are many different copywriting statements:

Which one do you think is the most intuitive?
4, the flow of step-by-step prompts.

In wizard mode, you often need to have a concise copy of the instructions to make the steps. The picture is to use the Wizard (Wizard) to quickly guide customers who are unfamiliar with the process to complete payment.

5, refund and other policies should also have a clear explanation.

Dangdang's refund statement is clear, estimated users a lot of direct choice online refund, reducing the pressure of a lot of customer service.

In addition to the understanding of the level of the text, the preparation of a copy to understand the user behavior psychology. Old 2010 told an interesting case on the national tour of Beijing Haidian Theatre:

At the beginning of their use as a picture of the promotional copy, has been countless customer service consulting and scolding. One is the lack of understanding of "What is better service" and the difference between it and "standard service", and the second is that it is unreasonable. Added a lot of customer service operation Burden. After that, only the copy was changed, and prices and services did not change. Follows）

The situation has changed greatly, not only the pressure of customer service is reduced, but also more and more people are delighted. This is the power of copywriting!!

It seems ridiculous enough to mention, but all of these are user experience. So designers, in addition to the use of graphic language expression, please try to say "Mandarin", OK? ：）

Source Address: http://www.zhangyq.com/pr......rface-design/