Have you ever agreed to be a prostitute? Hit the face?

In fact, starting from the end of the year, the industry began to "rumors" Baidu wants to acquire UC, and the initial price of Baidu is about 1 billion U.S. dollars. After this, UC founder Koi Foreign said, "UC is not for sale." Later an article "Yu intentionally li ruthless" on the point of this "deadlock", the main meaning of this article is that, in fact, or Baidu to the wrong price.

And in the following we also heard some relevant news, in recent years, Baidu in the bidding, or even to soar to 2 billion U.S. dollars, but this is in Ma Yun to "Do not buy, not holding, non-interference, strategic investment" after the things. Because there is money in the pocket, coupled with the situation is not "non-Baidu can not marry", UC is very proud.

In fact, UC is not willing to sell Baidu, in addition to price, I think that there is a very important reason, that is, UC in Baidu's development space is actually quite limited. Take 91 For example, at that time, Baidu has its own distribution platform in the case still with 19 U.S. dollars to buy 91, more still want to integrate them into their business inside, not independent development. The UC founder since shouting to do a career, then obviously married into Baidu is not the best choice for the Giants.

Why did Alibaba finally get UC? Industry veteran Wang Kuanxiong earlier on the public number of an article, "UC refused to Baidu 2 billion U.S. dollars Acquisition Insider: Ma Yun" Three not conditions "take love", a good explanation of Alibaba's opportunity to enter the bureau. Because the browser and search in the business fit this level is a natural pair, so Baidu is very urgent, "further independent expansion" of UC has a strong desire to control, completely directed to the acquisition of wholly-owned. This attitude at least at that time still a little ideal for UC, is not acceptable. Like a goddess who will make money, how easy to submit to tyrants? By contrast, Alibaba's EQ is higher, understand first soft strategy holding, and then according to the pattern changes to further overweight. After two transactions, Alibaba has been holding 66% of UC shares, the basic conclusion that there is no Baidu.

Although UC not crowded into the ranks of the Giants, but their browsers in the mobile end of the market share, the number of users also exceeded 400 million, this is a force can not be ignored. Compared to Baidu, Alibaba more need UC, because their search, application distribution and other business has been behind Baidu and Tencent, and UC this variable to bring them a good supplement.

In fact, Alibaba open conditions also very cater to the founder of the UC taste, some answers can be obtained from its internal mail: "The whole deal makes UC's valuations far more than the Chinese Internet's largest mergers and acquisitions", "We will form the Ali UC Mobile group", and there is an important point to integrate Ali group other related business and team , including browser business, search business, lbs business, nine mobile gaming platform business, pp Mobile application distribution business, Love Book Banner mobile reading business. Although there are some of the business is Ali's mess, but they and UC planned expansion of the business does not conflict. Since Alibaba has ensured their position within the group, they are naturally willing to accept the "Shinshu".

Put aside Baidu, Alibaba and UC the relationship between the three, in fact, UC also had to sell the point. UC can develop, very important reason is the function machine era browser experience sucks, and the flow cost is very expensive, UC products hit the two pain points, users have chosen them. Because of the need for survival, they can not always eat the world's fireworks, products are increasingly bloated. At the same time, Android and iOS system with its own browser in the user experience is also constantly upgrading, and even beyond the UC, coupled with such as Baidu Browser, QQ browser, the giant born of your son, UC "browser boss" status has been in jeopardy. Say a bad word, although UC claims to have 400 million of users, but Chrome and Safari even QQ browser is not what "parallel" it.

UC is profitable from 09 onwards, of course, starting with advertising. Last year their COO Zhushunti received an interview with the media, revealing that although the game grew faster than advertising, UC's main revenue came from advertising. If the browser boss status is not insured, their core income will be affected. For mobile game distribution, is not UC home, can only reluctantly eat a little dessert. As more and more social applications and tools are applied to the application distribution platform, UC's gaming business is likely to be squeezed further.

UC has always been "gliding" to the outside world, but this mobile internet change is obviously not as clear as it was a few years ago. In the "two gradient" in the case of new sharp, UC eventually have to plan for their own: if it has been so deadlocked, is subversion, or Ishing?

From the results, they chose to be in the same place. On the whole, the marriage is good for both, but again with the goddess wipe shoulder with Baidu also can only recognize.