Absrtact: Successful hardware has its own success, but unsuccessful hardware is often similar. Recently haxlr8r summed up 12 kinds of the most should not do hardware products, basically really covered the vast majority of products. You may as well look, in case you think of a cow X's creation
Successful hardware has its own success, but unsuccessful hardware is often similar. Recently haxlr8r summed up 12 kinds of the most should not do hardware products, basically really covered the vast majority of products. You might as well look, in case you think of a cow x idea, and then happen to meet a few of them.
1, Nicheware
Small and beautiful products in line with the cultural and artistic youth, but even if the big market and users are very limited. such as Click and grow products, small fresh temperament is bursting, but really want to face the consumer, do not speak out a "roseonly"-like story, certainly not too good to sell.
2, Easyware
Too simple products do not have the technical threshold, you do it easily, others copy it is not difficult. One of the most obvious examples is the Bluetooth tracker, the technical threshold is relatively low, basically directly into the Red Sea market. And like MakerBot This has the technology threshold and patented products, to get enough time window.
3, Sameware
How can a homogeneous product without innovation stand out? You may have to spend several times and costs to catch up. But what if someone is rich and powerful? For example, high imitation of a jawbone, misfit products, the price is several times cheaper, but may not sell authentic.
4, Solutionware
Technology-oriented teams often do not start from the requirements, the starting point is basically "what can I Do", first to make products and then mining demand. tend to develop slowly before finding demand. MIT's self-organizing robots, for example, are stunning and imaginative, but are limited in the short term; the maglev skateboard hoverboard the cool, but sold for 10,000 of dollars, can only sell tyrants made toys.
5, Vaporware
Although cool product suction eye, but the hardware is not made out of clouds, and finally often to pay the founder's reputation. The hoverboard mentioned above ended up with the founder's apology video. There are many such products, such as the never-charging Bluetooth tracker, can be projected hand ring, the outcome is not very good.
6, Lameware
Similar to those vaporware, Lameware often can not fully realize the promised function, not only the user will be spit slot, but also often hurt the user's heart. The most famous case may be smart watch Kreyos, jump ticket for 10 months, but also basically cut off all the bright spot function, estimated that users will no longer believe the founder.
7, Failware
Design substandard products, even if successfully made out, there will be no prospects. For example, Microsoft in 2002 launched a "flat", neither frivolous, performance and not smooth, it is natural to be obsolete by history. Big companies make bad decisions, and small companies do the same things that fail, and suffer more.
8, Localware
Sometimes, entrepreneurs will "ignorantly", their own needs and preferences to expand into the universality. Initially it is easy to attract a group of users, but will soon touch the ceiling. For example, the Japanese mobile phone technology leading long-term, but has been focused on localization, so the export has been unsatisfactory. Some hardware products have no patents or loopholes for patents, and the future is difficult to move overseas. This is the Galapagos syndrome (Galapagos syndrome), a disease, or a cure.
9, Boreware
Users are annoyed with a few times, such products certainly have no future. And if you can't update the iterations in time and improve the product's flaws, you'll end up being discarded by the user. Now the thunder of the hand ring and other wearable equipment, a single function, monitoring is not accurate, many have been abandoned by users.
10, Lossware
"Cost-priced products" may expand market share, but it is tantamount to killing the goose. If the price of a product is about the same as the sales price, then there must be no channel to sell your product.
These are all of them. But even if you avoid the 10 of these hardware ideas, you may encounter another two unexpected scenarios.
11, Lateware
Your product is great, opening up a new market, but unfortunately it has awakened the rich and powerful opponents. That year put forward a key to start the application of the Pressy in 360 chi, small Mimi before also helpless. If it is not guaranteed to ship on time, the situation may be more miserable. For example, intelligent lock Lockitron, although the public raised 2.2 million of dollars, and finally because the jump ticket, gave the opponent the opportunity to face fierce competition at present.
12, Futureware
This should be the most injustice, the product is great, very cool, but too future, at this time users can not accept, just like Google Glass untimely. But I have always believed that such products will always come back.