Heard a lot of stories about winners.

We've heard a lot of stories about "winners", which usually start out as a humble child or as an atypical figure outside the "Couba" of a college career. 36kr also told a lot about the future, the trend next year, the trend after ten years, the human world will not be like wall E sees the world as mechanical and lifeless. But when I come in contact with teenagers who are doing their own things in college, I prefer their stories, their thoughts, and their conversations.

In this article I will write three cases of selling fruit and take-out on the campus using a micro-credit public platform, which is behind three teenagers from different universities who are also in the early days of entrepreneurship, using micro-letters to explore business models that belong only to the mobile internet age and campus. These models may not be mature enough in others ' eyes, but they reflect how the next generation thinks and plans to build their own entrepreneurial path. Think of yourself at that time, will there be such courage?

First, set a large meal booking platform: The cafeteria as the core of the takeaway platform

Zhi bin is a sophomore in Jimei University, he made a "set up a meal platform" this public number to let students order meals. The first time I heard from Passquan's Hu Zhengxi There was a lot of fun and wanted to talk to him about the idea of the canteen's meals packed to the dorm. Zhi Bin's idea is: through the canteen to obtain the exclusive cooperation, the opening of the cafeteria delivery function. Because there are a lot of students like to stay in the dormitory, or in the class to eat what the next single, if returned to the dormitory when someone will send food to the door, will be very convenient.

And the team of volunteers to do is 11:30 and 5:30 every day to arrive at the canteen, the canteen package good order (there is a printer in the canteen orders) to check and send out. He said every canteen needs 2 to 3 people, and each dormitory needs a receptionist-because if it can be delivered to the students dormitory door will be a great advantage (also outside the team do not have to do the barrier).

To the cafeteria as the core in the early accumulation of campus student users and logistics network, they can later around the canteen will be outside the business also into their own public platform, by the formation of their own logistics team will be outside the sale of the merchant to take up their own delivery, so you can expand the revenue, while meeting the lunch and dinner time outside the order needs.

Why do we set the order of development? Zhi bin said they were very unsure when they first practiced the idea, but really opened up after found that the volume of the cafeteria is the largest, and then he summed up the reason: 100 students in the canteen of 80, and the takeaway only 20, canteen consumption group base is larger The second is that the canteen is really more hygienic than outside and the taste is OK.

And with the canteen a lot of users to bring the stability of the amount, they can afford logistics team, and then pull into off-campus takeout, beverages, convenience stores and other businesses to expand the surplus. As for their own logistics team to do the biggest advantage of distribution as mentioned above: dormitory management is strict, only students can go upstairs, this is the other non-students operating a large platform can not do the difference points and competitiveness.

At present, there is another partner on the platform to set up a meal, access is outside the business, two platform add up sales in 5,000 per day, the Commission is about average 8.7%, which is not the outside business into their own logistics data. Zhi bin joked that he was playing in the game, afraid "this kind of data to see all laughable." But I think he also wanted to expand to a larger set of campuses, it has been explained that this is not casual play. The other thing he's thinking about now is to see if he can use the Internet to transform the traditional clothing industry in his home.

Second, eat and drink tea cha Liu: Replace the physical campus card with free mode

I don't know when I was in college, did you buy the entity membership card of the school's surrounding shops? This card is generally some students or community and campus around the various businesses to talk about preferential cooperation (for example, with this card to buy a shop of tea can be a discount of 1 yuan), and then each membership card to 10 yuan, 20 yuan price to sell to students in school, so as to obtain income. This is the business model that the public number wants to replace.

Their micro-letter public account has two functions, the first is "discount", that is, the entity membership card digitized virtual membership card, when students to a store consumption, open the "Eat tea tea Liu" public number to find the business can be discounted.

Founding team member Liu Hongxian said that early in the first they are free to pull into the cooperative business, and at the same time open to students free of charge. Through the product before and after the online marketing (such as Friends Circle collection of praise, etc.), let the public number first accumulate enough students attention. They've got 60% student users in the whole school for one weeks. After that, they have the right to speak to the merchant, can be based on the number of fans to want to settle in the merchant charge (10% of the proportion, such as 10,000 students can receive 1000 yuan), can also be pushed to the user a new line of business Do activities and other information to collect advertising fees.

Use the first function to increase the popularity of the public account. After the start stage, eat tea and tea, Liu Public number opened a profit can bring the second function: takeout, by the merchant settled, Platform Collection Order Commission (10%). They have chosen are originally equipped with the sale of the merchant, but they are also building their own logistics team, plans from different businesses to receive a unified delivery after the sale, to avoid the distribution of different businesses at the same time sent to a region caused by human waste and inefficient problems.

"Eating and drinking tea, Liu" the team envisioned the development direction is to replicate to other schools to seek scale, "other schools we are not technical team to work together, they are purely business, pull business, do promotion," Liu Hongxian said, "Now this thing other schools are not many people are doing, If our offline team can quickly pull the business over and capture 50% of the school's users quickly, others will be hard to do. ”

But he is not without fear that the landed electric dealer must have a team to push, but business planning and marketing may not be good for a team other than their financial expertise. So they're figuring out a model that can be replicated, and how to work with a local team in every school to quickly open up the school market and get users to do it.

Three, we believe fruit help: the fruit of their own access to the purchase, warehousing, sorting, distribution links

When I and Hua Ke's Huang Tiesen chatted his in the micro-letter sells the fruit the mode, thought the information already enough to end the telephone time, he suddenly and I said: "You should ask me to do this matter tired not to be tired." ”

The fruit electric dealer is a new trend that looks beautiful. At the end of last year, the Giants began to enter the field, such as the Cat on the line, Meow Fresh-born channel, store 1th also sold fruit, and in this field accumulated a few years of start-up companies have been getting financing-in Shanghai, five years of accumulated every day orchard opened in Beijing in November 13, focus on foreign business in the field network is also 9 Month to complete financing, Chu Orange, Liu Dao, pan Apple is also a fad. An entrepreneur who also worked as a fruit dealer on a micro-letter told me about the logic of rushing into the field: "We still fancy the industry's gross margin" because, in general, fruit can reach 20% to 30%.

But if you don't think about it in advance, you'll probably find that the difficulty curve in the industry is much steeper than you think. Huazhong University of Huang Tiesen, a senior student from last March, began to try to do in the micro-letter on the fruit of the electricity quotient, to "a" as a unit of fruit sold to lazy students, their own access from the purchase, warehousing, sorting to the distribution link.

I asked Huang Tiesen, since you think this thing is very tired, why do you insist on doing it? He said it was because there had been a variety of entrepreneurial ideas, but has been on the idea, too much worry about not to practice. So this time, in the March or April this year, the idea of selling fruit, he immediately borrow money, find someone, looking for warehouses, platform. When the discovery is dirty, oneself already on the road.

First to do the fruit of the electricity quotient, he went to the fruit wholesale market, to enter five cases of apples, the boss only gave him a box of goods, went back to find a few boxes after the apples are rotten, cracked defective. But even so, he could not ask to take apart every box of goods, which might upset the boss of the fruit bank and not his business. In a small amount of time, it is difficult to deal with these bosses, if they can not see the actual benefits, see the buyers may become their long-term customers, face them without bargaining power.

"Initially very unfamiliar, others will think you are a student, very helpless situation." Almost ran most of the month, the back is very skilled, now like the old fritters. "When you go every day you face a dynamic change in the market," Huang Tiesen said. Prices are changing and quality is changing. These three are the goods that are entered today, the three are the goods that came into the day before yesterday. So now I will choose a few, but will not be fixed to buy which one. ”

If the purchase only need to gradually find out the rules of the fruit wholesale market can be skilled, fruit sorting, distribution problems can not be easily solved over time. Huang Tiesen said, in sorting does not form a set of rules, five or six people busy one day, can withstand 1000 yuan order volume, may also various chaos.

But now they will pick up the goods, the process of distribution and optimization, three people can handle 4,000 of the volume. He says they are improving efficiency in the following ways:

1. Pre-selection: In the picking packing time, will be a fruit package, 4 of a shopping mall inside a number of fruit combinations to select and pack;

2. Order BY region classification, due to the different delivery location of the order processing time is required, general delivery time long orders, extra points out. This link by the backstage administrator to do, after printing the order of their own classification;

3. Table packaging, this time packaging staff to get the paper order, the general will be three orders together, will be on hand three orders required to collect all the fruit to the workbench. Then on the stage, the order is individually packaged and labeled with a small ticket, order number, etc.

They now have a total of three workstations, the average order processing speed of 40/time. In a busy time, three of the packaging staff, they will arrange a delivery of people, to three workstations from the shelves of goods to transport fruit, eliminating the packaging staff to walk the journey time;

4. After the packing is finished, the sorter will take out all the orders that are accumulated on the packing table and distribute it to the different loading bins according to the order area. Finally sent out by the delivery staff.

Sold for a few months of fruit, Huang Tiesen said he now the biggest sentiment is "should be to logistics thinking to do the electrical business-not only to the thinking of logistics to do fruit distribution, but any electric dealers should be logistics and supply chain thinking to do, so as to be called the electrical business." Because the electrical business needs ' quantity ', must withstand the massive to be able to make the logistics standardization ", very simple example, if you go to deliver the goods personally, will know the delivery person to call each time to enter the number the pain." So their employees have their own systems (they will soon open the system to fruit shops or platforms that want to be fruit dealers), for processing orders, bookkeeping, viewing records, and so on, including payroll settlement also has its own system, users can also track their own fruit sent to where. "I can imagine the pain of any other team in order to water treatment, how to do it, how to pay for it, what to ask, and how to settle the salary after the orders are over 100," Huang Tiesen said.

If there is anything else he is worried about, he will say "heart tired, people tired, all kinds of tired". The state of his expectation should be that the distribution will tend to be stable after the order, the structure will also be very stable, "entrepreneurship to this stage should be out of the way, but I now feel that I have not reached the desired state, I am still involved in daily chores," is a kind of the problem itself into the vortex of the state. And because the fruit is not the marginal cost of the business, the increase in the cost is also a straight line, so the need for a large number of investment can have large-scale income.

At the beginning of his business, he borrowed 100,000 dollars from his relatives in order to buy a car, hire someone, and rent a stock. He hoped that at the beginning of this year sales can reach 10,000 per day, because the sister working in Shenzhen said, if he earned back the 100,000 pieces, he returned to Wuhan with his XD.