Help 5 buy Yin Ruje: Electric Business Shopping Guide website must establish independent competitive power

The Electric Business Guide is not a fresh topic, two years ago, to beautiful said, Mushroom Street as the representative, social and electric business integration, set off a hot situation, but now, this model because it relies on Taobao, increasingly questioned. According to reports, the Electric Business Shopping Guide website beautiful say, Mushroom street and so on Taobao crackdown, promotion cost high into hidden trouble. But in the face of this big cake of the electricity trader, is there any chance for the domestic electric business shopping website?

Shopping search Industry rookie "help 5 buy" website CEO Yin Ruje told reporters, in the face of surging electricity market and frequent price war, the user shopping choice helpless, the enterprise blindly burning money, profit model is not clear, therefore, the electric business shopping site as the user and business enterprise between the bridge, Can effectively enhance the website user experience and the conversion rate of the electric business turnover, also can provide more convenience for consumers, its role is quite large, is also indispensable.

But who can succeed, see who can meet the personalized needs of users, who can provide customers a precise marketing platform, the most important thing is to see who can really have independent competitiveness. This independent competitiveness must be outside the channel resources, not subject to people, not just looking at the immediate interests, but the vitality of long-term development.

Innovating the operation mode to improve the personalized user experience

Personalization is the key to the purchase and shopping search. When users have a more specific shopping needs, how in the numerous and confusing commodity information, use the least time to find the most suitable for their own goods, is the most urgent needs of each user. Therefore, the electric Business Shopping Guide website to develop, must revolve unceasingly promotes the personalized user experience, diligently innovates the operation mode.

Yin Ruje told reporters, to help 5 buy SNS3.0 version will be online at the end of September, and constantly jump to develop personalized search technology and services, shopping search from the pure price model further extended to social sharing, shopping search, social media trinity of personalized shopping search model to meet the consumer rational search, More demand for perceptual sharing further strengthens the user experience based on the search for price parity.

To help 5 buy SNS3.0 version determined to create personalized social shopping search platform, through the crawl user browsing to help 5 to buy the traces of the site, based on real-time monitoring statistics and capture the user's consumption habits, and thus provide users with "guess you like" and other personalized search results; To help 5 buy to enhance the user experience, take you from "shopping" start , you can browse, you can search for parity, to see the reputation of different brands, you can share the beautiful with friends, but also with the help of "buy 5 small helper" plug-ins, until found the most suitable for their products.

15 Search engine technology to build core competitiveness

The UI and functionality of an enterprise may be plagiarized, but technology cannot be replicated or surpassed in the short term. Yin Ruje told reporters, technical advantage is to help 5 buy one of the core advantages, which also help 5 to buy 3.0 version personalized vertical search provides a pillar. To help 5 buy the parent company as the carrier Software (B5msoft), is the Korean enterprise search engine industry market leader and keyword search advertising industry's main players wisenut in Shanghai, a wholly-owned research and development subsidiary, Help 5 to buy in the past 15 years in the United States, Japan and South Korea and other markets research and development of comparative shopping search engine technology valuable experience, and in the past 4 years to improve the Chinese market for the localization of the application.

To help 5 to buy CEO Mr. Yin Ruje, a well-known entrepreneur in Silicon Valley, in the United States, Japan, South Korea has successfully founded four search enterprises, in the global Search engine field has 15 years of technical research and many successful experience, including its founder of the WISEnut by the United States "Time Magazine" selected as the United States annual Best search engine, and was named the Asia-Pacific region's fastest growing among the top 500 companies. As China's first professional provider of search engine and recommendation engine technology services, the carrier software has spent three years developing Chinese search and recommendation engines in China and has a significant technical advantage.

Independent third party whole network parity search always adhere to the comprehensive and impartial

Yin Ruje told reporters, "shopping parity is to help 5 to buy one of the most important platform functions." Help 5 to buy as an independent Third-party shopping parity site, to create a comprehensive and impartial shopping search platform, standing on the basis of more objective and rational price data capture, monitoring. Different from the beauty of the said or Mushroom street based on Taobao Commodity library model, to help buy 5 of the commodity Library from the full web search and the whole network to share, all the merchandise data are from the cooperation of the merchant directly crawled over, there is no artificial editing in the inside, and will be based on commodity prices, The consumers ' evaluation of the Business (Praise and difference) and so on to the merchant's comprehensive score, ultimately affecting the ranking of results. We are just a simple referee, not both as a contestant and referee, so to the greatest extent to ensure the fairness of parity search, while ensuring the interests of businesses and consumers to maximize. ”

According to the introduction, to help 5 buy since December 2011 on the line so far, has been included in China Top800 more than more than 30 million kinds of goods, nearly 50 million commodity reviews, and more than 200 merchants to reach a cooperation, including new eggs, where guests, Amoy, le Bee, poly network, such as a number of electric dealers, Also includes the TOP100 Home group purchase website 60,000 kinds of purchase information. Buy 5. As an independent third-party full network search platform, will be a comprehensive polymerization of electricity business resources for domestic enterprises to provide the most impartial cooperation of the third party platform.