Hequan: Network business and silver Enterprises compete for large data management soft power

With Tencent, Ali was awarded the first batch of private banking pilot qualification, "Internet finance" is officially on the front of China's financial industry. For the relationship between internet finance and banking, academician of Chinese Academy of Engineering Hequan recently in the wave of clouds financial data in one machine press conference published his views, he thought that the internet finance has touched the banking revolution, the two sides in the competition has cooperation, in cooperation there is competition, the final battle is large data management soft power.

Internet finance is, in the final analysis, big data

At present, China's Internet companies are relying on a huge number of user data, using large data technology to bring a huge impact on the traditional financial industry. Taobao, for example, the number of transactions per day Taobao platform more than tens of millions of, its daily output of more than 50TB, peak processing transactions reached 90,000 pens/min, 1gb/s.

Based on the large data obtained, the Internet company can evaluate the credit record of the merchant and create a new financing platform. At present, open shop in Taobao business has 3 million, when an online shop annual sales to 1.5 million will have a certain loan demand. According to the simplest large data model to calculate, Taobao on the electricity business enterprise financing needs of about 300 billion. Therefore, Ali company in accordance with the transaction in Taobao selected financial health and integrity of businesses, online application without guarantee, a single micro-loan average of 40,000 yuan, the cost of loans for the bank 0.1%, non-performing rate of 1%, to achieve a one-day interest of 1 million yuan.

The same type of Jingdong Mall acquisition Network Silver Online, together with the behavior of businesses to provide loans, "Beijing Bao bei" after the line through the Beijing-east platform on the large data processing, automatic approval and wind control, lending time to shrink to 3 minutes, lending rate of about 10%. Su Ning's Yi Bao obtained the third party to pay the licence, also set up the small loan company to solve the loan difficulty question for the supplier, the huge member information base has created the condition for the precision marketing.

2013, Baidu Search Financial Management category Day search volume has been as high as 330 million times, the financial business request more than 50 million times. Baidu launched the "Hundred Plan", based on search for users to provide the search for the financial products, to create the shortest path of investment, the realization of channel innovation.

The reason why Internet finance has arisen is that Chinese venture capital is not developed enough, small and medium-sized enterprises lack guarantee and source of funds are tight, Internet enterprises open the bank's reluctance or inability to cover the customer financing gap.

Banks began to dabble in electricity dealers

Under the impact of Internet finance, banks have also begun to dabble in the electric business sector. Hequan that the purpose of the bank's foray into e-commerce is to obtain more merchant data, there are three main ways: one is the bank to do their own e-commerce sites, such as the "Cross-Bo Exchange", CCB "good business", BOC's "cloud shopping", ABC's "E Housekeeper", ICBC's "Payment + financing" of the integrated E-business platform. In this form, banks can obtain business data to forecast loan demand and repayment capacity.

The second type is the bank and the electric business cooperation, like Ping An bank to join hands with Bay launched "Loans and loans ping business card", the Merchants Bank hand Dunhuang Network launched "Business Cards" joint card, CMBC and Ali signed a strategic cooperation agreement, BOC and Beijing-East cooperation launched "Supply chain financial services." In this mode of cooperation, banks are able to obtain data on their customers ' trading platforms to assess the risk of lending. However, the data sharing between the two sides is limited to the users who cooperate with each other, and the electronic Business enterprise will not open all the data, so the data obtained by the banks are limited.

The third category is the bank and master the core data of the Third-party company cooperation, including logistics platform, trading information platform, capital delivery platform, the electric business ERP platform and other companies. such as Citic Bank and UnionPay business cooperation, "POS Merchant Network Loan", Pudong FA Bank and ERP service Company "Electricity 2.0", Ping an group and Baidu cooperation, the use of large data analysis of consumer behavior habits.

Test water large data, Bank wind control management bring about what change?

What can a bank do with large data technology after collecting massive amounts of data? McKinsey believes that banks, based on large data, can increase the share of clients in loans by one-fold and reduce loan losses by One-fourth.

In this respect, academician Hequan said, large data are widely used in banking risk management, such as the use of automated credit approval decision engine in the bank, the average balance of premium accounts and interest income increased by 20% and 10%, and approval efficiency increased by 30%; After using large data for risk management, ICBC Manual supervision of the whole line of daily work volume from 8.598 million to 54,000, the entire line released more than 5,900 business supervisors.

Large data can also effectively reduce the bank's customer churn rate. Merchants Bank through data analysis and identification the high value of credit card customers often appear in Starbucks, DQ, McDonald's and other places, through the "Multiple integral cumulative", "Points store Exchange" and other activities to attract quality customers; Through the construction of customer churn early warning model, the loss rate of 20% of the top customers to sell High-yield financial products to retain, So that the gold and gold Sunflower Card customer turnover rate decreased by 15 and 7% respectively.

In addition, banks are using large data to provide more convenient financial services. CMB to promote the "credit card micro-letter" service and "micro-Credit Bank", its function can not only realize the debit card account inquiries, transfer remittances, credit card billing inquiries, credit card repayment, such as business, but also to achieve the location of the site inquiries, loan applications, card applications and other convenient services. There are also a number of banks on the micro-trust platform to test the "near-field mobile phone payment" service.

However, Hequan also said that the banking industry's large data collection and analysis capacity needs to be strengthened, especially in the aspects of voice analysis, video analysis, flow analysis and position analysis, there is still a big gap between the average level of the bank and other industries, and it needs more cooperation with large data professional vendors to exert the driving effect of large data in the transformation.

The wave launched the wave of clouds of large financial data integration machine, is facing the financial industry, large data management, mining, analysis of the integrated platform for large-scale banking, data dispersion, type of a variety of massive data has a sound management program, more reliable, stability, to ensure business continuity and other characteristics, can promote the financial business transformation and innovation.

"Now the development for the bank has changed, in the past the bank is to do the bank, with the electric business and private enterprises into the banking sector, the bank can not be indifferent." In the future, the net merchant ' Gold Rush ' and the Silver Enterprise ' build the net ' will compete together, competes the big data management the soft strength. Hequan, said the final.