High cost times beauty Lele leading furniture industry e era

In recent years, real estate has been suppressed, and as the downstream furniture industry is in adversity, and constantly accelerate forward. However, with the raw materials, rents, advertising costs continue to rise, furniture industry in the era of profiteering, into the era of high cost. According to the reporter survey, some furniture store rent has accounted for the dealer's profit of 45% to 60%, the majority of the dealer's profits are not enough rental costs, has been at a loss.　　In this situation, e-commerce downwind, waves to help push the furniture industry into a new ladder!　　Huge cost to disrupt the traditional furniture market status-reporter visits, traditional furniture stores few profit. A reporter visited a famous store in Beijing, found that few customers, even more people than customers in the shop. And according to the interview, most of the customers just look at the mood, very few people really buy. In the leisure area of the store, the reporter learned from a brand of dealers there, the store rents, labor costs, advertising fees, and so on all the time in the rise, in addition, the furniture stores of the cost of the sum of money, the total count, the profit margin is not enough to fill this.　　The reporter also found from this dealer, furniture store "hot" place, like the staircase, in order to recruit more customers, this time also to deliver a large booth costs, in the past few years, some furniture store rents have reached 500 yuan per square meter.　　The reason for this--paying rent, and huge rents pushing up costs to disrupt the market. Some members of the industry have analysed: "In 2007, when a commodity increases by 30%, a dealer will have a profit, but now, even if the price of one item is added to 60%, the profit is very low, far less than the 2007 fare increase of 30%."　　He also analyzed a point, the traditional furniture industry has entered the era of high cost, now will face the store operating difficulties and high cost bottlenecks double attack. According to the industry analysis, in the process of furniture circulation, logistics and warehouse costs accounted for about 10% of the profit, labor and installation costs accounted for about 10%, but only the furniture store rents this one accounted for the profit of 45% to 60%, another saying, Is that dealers earn a profit of almost 60% have become a furniture store rental "contribution." In fact, because of the impact of inflation, in addition to furniture stores gradually rising rents, raw materials, store staff wages, logistics, etc. are rising rapidly.　　Obviously, in the traditional furniture market, dealers encounter high cost of the trap is an indisputable fact.　　Electronic commerce homeopathy to help furniture industry just as the furniture enterprises in their journey to find a new direction, explore new ideas of the time, E-commerce homeopathy, the furniture industry trading transactions moved on the network platform to help furniture industry to welcome a full of hope but also full of challenges of the new era! First of all, the inherent advantages of the channel to help the furniture industry to remove the burden of high costs. Into the era of online shopping furniture, from the consumer's point of view, you can at any time on the internet around, find the cheapest, inexpensive furniture;In business, E-commerce not only reduces the circulation of commodities in the middle of the profit link, saving a lot of money, at the same time, also eliminates the store rent, electricity and other costs, greatly reducing the commodity circulation and transaction costs. Second, at the peak of the network, geographical limitations are no longer a problem. In the personalized era, with the network into the people's lives, in line with the requirements of the times the pace of the market to buy furniture, but also gradually with the pursuit of personalized modern people, the end of the market opened more broadly. In the vast space of the net buys the furniture market, the consumer looks the goods, the consultation, the purchase will not be limited by the time, also will not be limited by the space, anytime and anywhere can carry on the on-line transaction.　　In this whole process, between the consumer and the enterprise no longer exist in the area of the regional limited mountain! Not long ago, the United States Lele Furniture Network (www.meilele.com) CEO high in the interview with the author, the current situation of the net to buy furniture market did a simple analysis: In the era of high cost, the network to buy furniture platform to bring a turnaround for the market, but also to bring convenience to consumers. But how to make the furniture net buys the market to tie up the marriage, popular, still face more difficult challenge.　　Marketing furniture on the internet, such as product display problems, distribution and installation issues, logistics, after-sale problems, and so on, are required to be protected, because it is impossible in a short period of time can quickly penetrate the hearts of the wall, become the protagonist of the market. All these explanations, the net buys the furniture market to face more challenges, but, will also be in the challenge and the exploration to usher in more opportunities!