High-efficiency trigger mail and its application

Hello everyone! Recently has been in the new work of things, update very little, hope forgive me!

Today, the trigger-mail is shared.

It technology found that the invention of all kinds of machines should serve the users and save time and effort. If the Mail http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers are always tired of" program "exhausted, it's unfortunate.

Triggered mail, in general English use trigger email this word to refer to triggered mail. Trigger is called trigger, the trigger of the pistol, very few people will pull the trigger, this is neither safe nor economical, harmful to others. There must be a so-called "target" in the distance. Trigger-mail is a very common function in the field of email marketing, which is often mentioned, but it is necessary for all aspects of collaboration to play its great role.

The benefits of trigger mail are:

improve the user experience-Save the user time, make it more relevant to enhance the business purpose of the website-the more relevant to the possibility of obtaining orders for the site to save costs-"target" when the trigger marketers do not have to rush to send, promotional messages, because is triggered is the message is automatic

One of the most common examples

In a certain website registration, for our office workers, it is more common. The website usually after the user registers, sends an email to confirm the personal information, I can call it to confirm the mail. At present, there is a neglected problem in the country is whether the effective use of confirmation mail, there is another more commonly used term is welcome email-welcome Mail.

The welcome message is the first interaction after the first contact with the website, and it is even more important than the promotional mail.

All triggered emails are then triggered by the user's outbound behavior and in-station behavior.

Outbound Behavior:

Open the Mail click Mail unsubscribe forwarding/sharing

Station behavior

complete the registration is not completed under the order to complete the next single browsing personal information

The behavior of the station can be analyzed by cross analysis to determine whether or not to send some specific messages. Marketers can arrange combinations of conditions according to demand.

Several examples

Complete Registration

In addition to using welcome email to interact. Because most registered users will eventually forget the Web site becomes dormant users. When necessary, use multiple emails to compose welcome email series to interact.

Order not completed

Previous article Activation shopping cart abandoned email Marketing Instance 2 can be used as a reference

Personal information

Birthdays, credits expire

Note that triggering messages is an ecosystem that uses the following tools to collaborate to make trigger messages more efficient

ESP API interface CRM system Web analytics tools A/b Mail test user survey

Mainstream ESP has trigger-mail functionality, including Emailvision, Epsilon, Responsys, etc.

Source Address: http://www.inboxroi.com/?p=686