High-end department stores have sparked big electricity dealers, and department stores are under pressure

June's crazy promotion highlights the Big electric dealer in July "off-season" loneliness. When the waves price war makes the consumer some aesthetic fatigue, it becomes an important means for the electric business enterprise to take the low season flushing flow. Xun net related head yesterday said that by the end of the year will introduce 1500 one or two-line high-end boutique brand. has already accelerated the process of department stores in Jingdong and Suning will also promote the purchase of general merchandise category sales share.

After Suning easy to buy "to the electrical" focus on the cultivation of red children, Beijing East Daily sales of the first day of the sale of 200 million yuan, in the external impression has always been to 3 C digital, communications products, "man son Electric Dealer" Xun network, also first launched a large-scale department store category theme promotions. Xun Network operations director Pan Biao said yesterday that Xun network this year has been online Ray Ray-ban Pilot series of glasses, the future will also introduce high-end watches, gifts, bags and so on, is expected to be introduced to the end of the 1500 one or two-line high-end boutique brand, the number of goods than the current doubled 3 times times. At present, Xun Network has been with the Procter and Gamble, Unilever, many American aids, Ray Ray-ban, Nestle, Kraft, Cofco and many other enterprises reached a deep cooperation agreement.

In the fierce competition of popular goods against the background, the brand has a certain threshold of high-end department store brands are increasingly concerned about the electric business enterprises. According to industry sources, because the high-end department store brand on the platform demanding, generally do not allow the platform to promote too ruthless, so has not been a frequent price war dragged down.

and 3C Digital, home appliance products price war dramtically compared to the department store category in the Electronic business platform has been marginalized. The proportion of the major electric dealers ' self-department stores is far inferior to the open platform. But with the central tilt of Big electric dealers, department stores will gradually be out of the fringe.

Suning Tesco said yesterday that it will continue to focus on the cultivation of red children, has been established in the headquarters of the professional Mother and child products division, in all cities have set up a special management department. In the future, the red child will also open the entity shop deepen O2O.

Jing-dong also in the "6 18" store celebrates the month to promote the department store product, according to the introduction, Beijing East June 7 daily sale Business sales breakthrough 200 million yuan, creates the record high. Xun Network CEO Bu Guangzi also in the recent supplier meeting said, 3C household appliances category users to buy a lower frequency, in order to further expand the market scale, enhance user stickiness, food and fast sales will be the second half of the Xun network of the main direction.

Under the attack of the Giants, the electric dealers who have been concentrating on the department stores are also feeling the pressure. Into the July, 1th stores in Beijing and Shanghai, the subway ads, told consumers "do not want to go out to buy things, on the shop No. 1th", hit heavily to seek consumer recognition of the brand. Yesterday, I bought the money from the investment fund of the game rich I buy the net also said, will continue to overweight food online shopping.

Pan Biao said that the Xun Network department store is hosting the first large-scale promotion. "From the strength of the discount, in July there should be no business than our promotional efforts, the price is lower." Pan Biao revealed that earlier this month, Xun Net's department store activity during the period of June growth of 120%. At present, in east China, South China and North China, department stores orders have accounted for the total Xun network of 30% of the overall order.