Holiday promotions.

The festival gathering time is often the consumer concentrates the several best festivals, because the festival promotion many, the activity is many, attracts the consumer eyeball to be more difficult than usual, plus the expense investment also is bigger than usual, the promotion activity design has become the most important. Design is not good, costly, ineffective, promotion has become a chicken. 　　But the right way to do that is to get more sales. 　　However, before the manufacturers participate in the holiday promotion, we must find out why the promotion. The so-called promotion: that is to promote sales activities, broadly speaking, including advertising, public relations, ground promotions and so on will be the promotion of product sales. In a narrow sense, only activities that promote sales are defined as promotions. 　　Therefore, it is easy to find the reason for the promotion. 　　Point one: Find the reason for promotion sales should be the hard truth of the holiday promotion, in addition, is to harvest some brand image promotion, or publicity role. 　　In fact, those products that are far away from the festival culture are not suitable for promotion, even if you have to do it, you have to find the reason for promotion. What is the right brand for a promotional product? In recent years, I am afraid the most dazzling to the number of gift cards. Because the Chinese New Year gift is a folk custom, so many products can be introduced gift outfit. 　　The folk custom of holiday gift-giving decides the great way of the gift. Gifts to give gifts, some festivals in the consumption of large daily necessities are also suitable for the festival to promote, Chinese New Year, China's consumers like a large number of procurement, reserve for Spring Festival, for these consumer goods promotional design, in addition to cater to festive cultural atmosphere, but also should take into account the consumers want affordable consumer psychology 　　The design of the activities should not only be a priority, but also to consider the real. Point two: Choose a beautiful promotional theme because of the various manufacturers and businesses recount, a large number of publicity, consumers are often submerged in a variety of promotional ocean. Your promotional activities want to jump out, give consumers a refreshing feeling, you must have a good promotional theme. 　　A good promotional theme is like a moving "wink", which attracts consumers to the first step. 　　Therefore, the festival's promotional theme design has several basic requirements: to have the impact, so that consumers see deep memory, two to have attractive or interest, for example, many manufacturers use suspense theme to attract consumers to continue to explore, three to short, easy to remember, some topics up to more than 10 words or more who will ignore. Point three: Pay attention to the combination and innovation of the promotion form a lot of people think of live shows, buy gifts, discounts, points, sweepstakes and so on. Although the promotion of the same way, but the details of the innovation there is a greater creative space. For example: We for a health care products Enterprise Design "New Year win the big prize, thank also has the ceremony" activity, has carried on the promotion form the combination. Generally speaking, the form of buy a send A is more real, but the impact is not strong. and "scraping card, the jackpot" in the way, although the temptation of large prizes, but often to the end of the prize and no prizes, a "Thank you" even if the consumer,As a result, many consumers feel neither the benefits nor the authenticity of the event's award setting. In this case, we have a combination of two forms, in fact it is very simple, we have set up 5 awards, respectively: refrigerators, microwave ovens, bicycles, insulation cup and "Thank you", but we left a rule, that is, consumers by virtue of scraping card four thank you can change a box of small packaging products. 　　So we in the design award at the same time also buy four gift a design come in, this promotion received a better effect. 　　Innovation in detail, although it may be a small point, but also important to the effectiveness of the promotion. 　　Point four: The choice of promotional gifts and the key link in innovation promotion is the choice of gifts, sometimes a gift choice of good and bad, directly affect the effect of promotion. For example: A beer enterprise in the design of gifts, a box of gifts to send four exquisite wine glass, capacity design equivalent to two-thirds of ordinary glass, in addition to the appearance of the wine glass festive design with the festive atmosphere, they also designed a line of words: the cup capacity is just, suitable to kill!　　This giveaway is popular and the beer is well sold. Buying wine to send glasses in fact has a good correlation, practical and affordable, is a good gift choice, but if there is no innovation is a cliché. 　　The innovative excavation of the giveaway itself, sometimes it will receive good results. Point Five: Organization and implementation of promotional activities the environment of the festival promotion is noisy, the person is many, therefore the organization implements more strongly. 　　Do a good job in the holiday promotion, to prepare fully, take into account the various factors, especially the promotion of terminal personnel, must be trained to guide, or cause consumer dissatisfaction, the effect will be greatly reduced. Point six: The design of promotional activities to remind rational prediction and control of input-output ratio, must not blindly with WHO, spendthrift, try not to and strong manufacturers head-on confrontation, especially not with a strong opponent to hit the price war, should be a inventive, highlighting their advantages and selling points; in fact, the design of the festival promotional activities, should be "due to their own system" , so as to achieve good results.