Home building Materials Enterprises expand network Marketing electric business experts on market potential

BEIJING, December 21, Xinhua (reporter Zhao Yejiao intern Wang) 2012 "Double 11" shopping carnival, 19.1 billion of the Alipay turnover is amazing. Among them, home building materials Division venue turnover exceeding 1.2 billion yuan. With the network marketing model deeply rooted, domestic building materials enterprises began to enter the network marketing. Domestic electricity business experts on the Status of Network marketing, to express their views.

With the development of network marketing, home building materials industry has entered the "channel for the King" era, Taobao, business, group buying and other emerging channels more and more.

According to the China e-Commerce Research Center (100ec.cn) data show that 2009 China's home Furnishing building materials E-commerce site sales of about 17.67 billion yuan, accounting for the entire decoration of home building materials industry 2.5%; 2010 to 22.85 billion yuan, accounted for the decoration of home building materials industry about 2.9% Taobao Home Net sales market transaction size of 11.2 billion yuan, within 2012 years will reach 70 billion yuan.

About the future Decoration home building materials Network shopping market development road, many domestic network business experts to express experience.

Lei, director of China e-Commerce Research Center, has interpreted the channels and modes of household building materials enterprises to enter the electric business.

Lei to reporters about the three essential characteristics of the electric business: the restructuring of the circulation chain, the optimization of the industrial chain, the reorganization of the value chain.

Lei mentioned that you can't put your eggs in one basket, such as the traditional enterprises in Jingdong Mall pop platform, Taobao Cat, Suning easy to buy, a shop, Dangdang, where customers and other products, such as a number of platform to establish flagship store, to avoid a platform accounted for too much, resulting in the right to speak, bargaining power limited.

Mobile Internet experts, the original Alibaba founder of Integrity, the Mai Bao Bao strategic consultant Lu Zhiban shared two entrepreneurial experiences, published their own feelings.

Lu Zhiban that: home building materials net the most afraid of product homogenization competition. Electric business is home building materials sales of a channel, the future will be O2O development, the key is to land in what way to achieve, the power of Taobao under the strong market control still exist opportunities.

As a 12 years of business-to-business combat experts, network Shing Business Bao Vice President Zhang Yuyu, combined with the network Sheng Business Bao company from 20,000 Yuan loan started, developed into a domestic listed company's entrepreneurial process, expressed the future network marketing expectations.

Zhang Yuyu told reporters that the company has been committed to the "Small Portal + alliance" strategy to promote, currently has a Chinese building materials network, China's door and window network, China Wood Network, China Flooring network, China sanitary Ware network, such as a number of professional home building materials industry portal, now, has achieved network marketing success.

Many domestic network business experts on the future of home building materials online shopping market is full of expectations, and some experts also raised concerns.

Mo Dai, an analyst at the network retailing Department of China's E-commerce research Center, told reporters: home building materials, such as traditional enterprises to test hydropower, there are two contradictions: the first is to face the contradictions with the traditional channels, the traditional channel dealers and enterprises have established a relatively stable price and profit system, e-commerce penetration or will break this balance of interest.

At the same time, Mo Dai Green put forward: another contradiction is that enterprises are allowed to develop their own dealer platform, or unified planning operations. OP Lighting and other headquarters operators, the region to assume the mode of warehousing and distribution of the interests of enterprises and distributors bundled, whether the application of all household building materials enterprises also remain to be seen.

Reporter learned that, compared to home building materials giant electricity market, nearly home building materials brands are generally considered building materials is the most slow development of the industry, but the net of home building materials opportunities and challenges are looking forward to.