Home decoration O2O Four trends: preemption mobile end to do flow entrance

Earlier home decoration O2O, in the PC end for many years, accumulated a certain amount of user resources and content, but also to the PC end as the center of gravity. At present, the mobile end can imagine the space is very large, the most important thing is home O2O is mobile O2O. And to the end of the year, a variety of inventory, Baidu also released a list of the various areas of hot search, of which the top ten mobile hot search O2O services, home furnishings ranked tenth, is finally squeezed into the list. Although the data is only a reference, but also reflects the rapid development of home decoration O2O, also explained the mobile Internet (intelligent terminals, 3g/4g network) in the outbreak, complementary, can be imagined, another two or three years, home decoration O2O tuyere really coming, Are you ready? To seize the opportunity, That depends on the trend, once the trend occurs, it is not linear development, intangible savings will be like an avalanche, so do not compete with the trend, will be marginalized by the market! Entrance trend: PC end do not fighting, to preempt the mobile end of the earlier home decoration O2O, in the PC end for many years, accumulated a certain amount of user resources and content, And the site is also constantly optimized, some accumulation, now look, is also based on the PC end of the center of gravity. But the arrival of the mobile Internet, the starting point almost at the same time, so many up-and-comer have tasted the sweetness, the various mobile end of the rabbit layout on the platform traffic. The most important thing is home O2O is mobile O2O, this is the trend, mobile end can imagine a large space; PC missed, mobile end can not catch up, belated "can also striking!" Product trends: do the flow of imports, for additional products or services diversion, improve the conversion rate in the PC Internet era, often through a free killer products, access to a mass of small white traffic, rather than users, And then let some users pay through value-added services or products. While in the mobile internet, though essentially c2b, but the home O2O also needs the user to have the attractive product or the service as the flow entrance, for instance the free examination room, the quantity room, even free design, looks like the decoration to be many, but the knowledge knows that the construction is very transparent, the profit is meager, but relies on the increment leakage item the income is will be hard to install as a product, and then through the furniture and soft design recommended sales, is a direction, there is a network in this area has done a good try. It should be noted that the decoration related to the resource integration requirements are high, must have a strong premium capacity, the other is the design capacity of more than the user's imagination, cost-effective furniture and soft outfit may be sold through the designer's rhetoric. Channel trends: Group buy sinking three or four lines, the whole pack to stick to one or two lines of home network, decorate a net of furniture building materials to buy products in the three or four line is still promising, but to deep, push the team to strengthen, because the line of drainage can not support the flow of group buying activities, but also to establish a strong ground promotion, very dirt parade, sweeping buildings, Body advertising and other forms still works, after all, the city is so big! There are industry sources, furniture building materials group Buy will be in three or four lines to do, the order effect is relatively good I want to decorate the net (original RegimentInstalled network) is relying on a strong ground to push the benefits of protection activities. Group buying will save money, but a one-stop shopping or need to choose and compare, very consistent with the three or four line to find the construction team decoration, their own materials to buy the user needs, their own life rhythm unhappy, plenty of time, save money, benefits are the core needs. And the decoration of the whole package of O2O, although a price, or package concessions, but compared to the construction team is certainly not cheap, you can see that there is a residential network, the United States will still stabilize the one or two-line city, at least 2-4 years three or four line market can not do it. Experience trend: What you see is what you get, don't take the word of mouth, the decoration design is tall, or for the user to pay for the furniture and the combination of soft equipment, furniture customization is the same, if not the same as the user imagine, it is not fun, everywhere to do you free advertising, friends Circle, Micro Bo Spit, Forum irrigation Interaction, Influence big push home, that taste enough user complaints department and brand PR busy. So, or to the user's present to see that is the income, through the project management and product supervision for the user to do process control, and also to consider the user's use of the scene, only beyond his expectations, just call user experience, will magnify Word-of-mouth benefits. For decoration users, a one-stop solution to all the problems of decoration is better, to save the blind choice, but almost all the decoration users are the consumption of pain point, so be sure to accurately your user community, and the integration of the supply chain, the profit depends on the strength of the integration, a removal of intermediary "let the Trader Thorn." It is said that stand on the C side, not the B end. Stand on the demand side, not the resource side. Make the tools into a toy, the organization services into social, credit symmetry, more understanding of human nature, more fertile feelings. Simple to say, but difficult to do, catch the trend is to find demand, make toys, understand human nature, but also have feelings, see how you understand.