Home Plus has launched a new electronic virtual supermarket in South Korea's subway station

Abstract: According to foreign media reports, the European retail giant Tesco (Tesco) 's South Korean supermarket chain Home plus recently launched a new type of electronic virtual supermarket in South Korea's subway station. Customers are waiting for the subway to browse through the merchandise like a physical store, and then

According to foreign media reports, the European retail giant Tesco (Tesco) 's South Korean supermarket chain Home plus recently launched a new type of electronic virtual supermarket in South Korea's subway station. While waiting for the subway, customers can browse the goods as they go shopping, and then use their mobile phones to scan the products and settle them on the Internet, and the supermarkets will send them home on time.

According to a report released by Home Plus, more than 10,000 loyal customers have been doing their daily shopping in the subway station easily. The experiment is just one of the innovative ways in which global retailing is making the most of mobile device profits. Regional advertising based on geographical location is seen as a new way to solicit customers with great commercial potential. Some U.S. companies also use indoor positioning technology to provide consumers with product information and special discount services. and software providers are also constantly developing new ways to shop online using smartphone apps.

This novel way of shopping is not complicated: The Home Plus supermarket installed a display on the wall of the subway platform, and all the goods displayed in the virtual supermarket are just pictures, seemingly light box ads. Products sold in physical supermarkets can be easily found on the display. Customers simply turn on the camera on the smartphone and scan the quick response, QR code that comes with each item, and the smart-purchase app installed on the smartphone will be able to directly put the item into the electronic cart. After the customer is settled through the mobile bank, the goods purchased will be sent directly to the customer's home at the agreed time of the night. The QR code contains data such as the name and price of the product.

Some professionals point out that no matter whether the virtual market can rise, the huge shift in consumer shopping seems to be imperative. "The mobile phone will be destined to be a window into the Internet of merchandise graphics in consumer shopping," said Abel Sanchez, director of research at MIT's Intelligent Engineering Systems Laboratory. Similar difficulties have been encountered in the advent of the Internet. In the early 90, the Internet, like paper books, was a one-way communication. Today, the Internet is full of interactive elements, and interaction is the essential element in our daily work. I think the supermarket industry will undergo a similar process of transformation. ”