Home video surveillance, not focus, not home!

Recently, two news, again let everyone focus on the home Video surveillance field: 360 burst will push the smart surveillance camera products as well as Nest announced to 555 million U.S. dollars acquisition video surveillance start-up company Dropcam. Home video surveillance of the huge space, so that Baidu, Lenovo, Haier, Hai Kang Wei, ZTE and other tens of billions of giants have been involved. Many people assert that the home video surveillance is about to explode, will be smart home new entrance, smart home is the core of large data ...

Thus, the fairy began to comment on the family video surveillance business model, to the home video surveillance to increase the concept of cloud computing, the concept of large data, the concept of mobile Internet, so that the original simple and pure home video surveillance needs, is unlimited expansion, and even the demand for chicken sheds. This is misleading for the development of the industry.

The wisdom bottle wants to say is: The product wants to return to the origin, solves the concrete scene the pain point and the demand.

Wisdom bottle habits from the user needs, and the user needs to be divided into functional needs and emotional needs, and then look at the user's pain point, the user needs to deduce what the user needs products, and then look at the industry is what state, by the way, wisdom bottles will share their own practice.

First, the user needs: Home use, the scene is home, not chicken house!

Home video surveillance, the object of the monitoring is the family, the product use scene is the family; the technology used is video, which determines what the user experience is, and it is the people in the family who have to consider the feelings of the users.

1, the family main application scene:

1), housekeeping anti-theft: Long-term not at home or in the region is not safe, fear of home theft, need to be at home when the danger of timely alarm notify users. Although the villa is surrounded by outdoor monitoring, can be a blind spot in the living room.

2, look at the elderly: home has a solitary elderly, the body has disease, at any time fall may need to pay attention to, a little slip, the consequences of serious. The need is to be able to see the situation of the elderly at any time.

3, see the child nanny: young people rushing to the cause, every day to the morning and evening, threw the child to the nanny, the child a little discomfort, began to suspect nanny's bad intentions. The need is to be able to see the home sitter and child in real time.

4, to see love of the Civil Air defense small: The long-term separation of couples, one side of the long-term in the not at home, the feelings of a slight fluctuation, will be imaginative, worried about the other side cheating Need to be able to monitor, to be concealed.

Some people may say affection video communication, family monitoring is also the scope of demand, the wisdom bottle does not recognize, although the home video monitoring can also have audio and video communication technology conditions, but from the user experience, far from doing a special social software good (QQ video, micro-letter video, etc.), as a contingency function can, But not as a major means of communication.

2, functional Requirements Analysis:

Family users involved men, women and men, most of the technology is no concept, all holding the concept of technology to say things, are fooled. User requirements are simple:

1, good and bad use: The standard is to use a simple, can be very convenient and smooth to see home, home has an unusual immediately know.

2, Ann is not safe: will not be illegal invasion, video will not be leaked.

3, bad how to do: from the fear of technology, product problems, can be quickly resolved or maintained.

summed up as a word is: "easy to use."

The family belongs to the civilian, but the civil is not only the family. Many people have summed up the family as a civil demand, want to use a product at the same time to meet. Jing Dong in the Home Cloud conference demonstrated the real time remote video, chicken coop and home needs the same?

The wisdom bottle wants to say is: The family is not the supermarket, is not the storehouse, is not the chicken house! have their own different needs:

1, Distance Limited: The vast majority of the monitoring distance is 3~5 meters, the furthest not more than 10 meters. The request lens is the ultra wide-angle angle, can in the shortest 2~3 meter distance see the whole picture. Warehouse, Hen House, the visual distance is generally more than 10 meters.

2, Bandwidth Limited: The family's unique network status is, up and down line asymmetry, downlink bandwidth can reach more than 10M, uplink bandwidth is often only 256K or so, rarely more than 2M. The family is mostly remote viewing, while the chicken coop is the LAN watch mainly.

3, Terminal Limited: With the popularity of smartphones, most users are using mobile phone for remote video surveillance, almost no use of computers. Cell phone bandwidth is also limited, mobile phone screen size is also limited. And the chicken House is the computer screen monitor mainly, which chicken farm boss, all right take out the mobile phone to see the chicken.

4, installation is limited: The family is not like warehouse shops can be installed on the wall, the home is not everywhere can find outlets.

Since there are many differences between family and chicken coop, why do you want to use the chicken house as a case demonstration home cloud? Do people live in common with chickens?

3, Emotional needs analysis:

The wisdom bottle divides the user demand into the function demand and the emotion demand, the function demand is to solve the user pain point, the emotional demand is to let the user feel cordial, does not cause the psychological exclusion.

Just like children's mobile phones, functional demand is mobile phone, emotional demand is cartoon shape. Even if the mobile phone technical indicators to do the industry's most cattle, but the use of cold industrial modelling, but also will not be welcomed by children. So, the first child, then the mobile phone. If there is no child properties, the mobile phone function of cattle, and children's mobile phone does not matter.

Home video surveillance is the same, functional requirements are video surveillance, emotional demand is the family:

1), to have the feeling of home: Home is warm, in order to make the home more warm and comfortable and will do everything possible, no one like home in a warm and comfortable home to put a cold industrial products. Therefore, the product must have the home taste, the artistic feeling, the adornment sex.

2, to consider family feelings: as a living space home, the time is changing, the space in the people are also changing, the day to monitor child nanny, night home but do not want to be monitored, how to do? Need to look at, want to hide and hide.

3, to consider the feelings of visitors: Chinese people are not accustomed to under the camera free to laugh, and not accustomed to being monitored. Friends Home, your home monitoring of people, what is the meaning of it?

Second, the industry pain point: Skip the traditional monitoring thinking, different thinking of the introduction of snake-like products

The beginning of the article said that many giants into the home video surveillance field, have launched their own products, product styles more, the industry lively, the user habits and market cultivation does play a role. In the business model and user needs to meet, the wisdom of the bottle does not think that there is no innovation, or even mainly plagiarism and imitation.

1, the same is the industrial modelling, function can not jump out of traditional monitoring thinking:

Dropcam is hot, in China immediately appear plagiarism, if plagiarism is shanzhai manufacturers, also can understand. If plagiarism is relatively close, it is also a skill. The point is, neither.

On the modelling, still did not jump out the card machine modelling, as well as the robot modelling. The same industrial modelling, up and down rotation, plus infrared night vision, did not target the family scene for targeted design and optimization.

2, a chorus of all want to each scene, but not to focus on home:

All said the family and chicken coop different, and warehouse timeout is also a big difference. Products, it is necessary to have scenes, only for the design of the scene in order to better solve the pain point, close to the needs.

The emergence of Giants has not changed the status quo, or even caught in it. To show customers the use of products in chicken coop, and then tell customers that this is what you need! How does it feel to be a family customer?

3, seemingly beautiful cloud storage, Chinese families do not buy:

It is true that cloud storage has a unique technical advantage in preserving video data and local storage to avoid the loss of evidence resulting from damage to the device. Such technology is used in warehouses, supermarkets, chicken houses and other scenes, the wisdom bottle is considered appropriate.

To keep home users ' live video on the cloud, most people are still nervous about the day the video leaks, especially high-end customers, for Chinese home users. In addition, real time video takes up the valuable uplink bandwidth of the Chinese family and also makes the experience of the home user worse.

The wisdom bottle wants to say: The domestic giant's participation, did not bring the innovation the thought, the plagiarism imitates more, participates in the fun more.

Third, the wisdom bottle: Focus on home, with home perspective, to do home video surveillance

Based on the understanding of user needs, as well as the industry pain point analysis, wisdom bottle to share a few of their own practices for peer reference. Simple introduction, to avoid advertising suspicion. If you are interested, please feel free to talk.

1, emotional needs, from the change of shape, to the sense of science and technology, so that products have a feeling of home

Since home video surveillance to have the feeling of home, then the wisdom bottle to think first is: How to let Chinese families have the feeling of home products.

What is Chinese family favorite ornaments?

--vase, China's thousands of years of the most harmonious decoration, meaning peace, prosperity and harmony!

What is the most tasteful element of Chinese family?

--ceramics, room without porcelain, June no porcelain is not expensive!

--Redwood, the most noble elements of the royal family of ancient palaces!

350 degrees free rotation, when not at home, she is a faithful guardian of the family, at home, she is the taste of home art!

This approach, the purpose is: the properties of home and technology to integrate the function, so that users at ease.

2, functional requirements: Focus on home application scenarios, cutting the optimization function

Since the focus is not on the home, then the functional needs to be around the home scene to consider:

Must the household monitor be infrared? Is the night time like a ghost?

Does the home monitor need to rotate from top to bottom?

Does the user need to register the account number?

Need cloud storage?

....

The answer is: Less is more, simple best, home users need, is really needed.

3, business model: Do not always want to make the user's money

Most want to imitate Dropcam is its business model, in addition to equipment sales, can also have a fixed monthly service charge. Unfortunately, this cloud storage feature Chinese families are not keen to buy. Rather than thinking about business models, think more about how to meet the needs of users.