Homeowner: The house owner and the landlord directly docking to allow the intermediary to return to the service itself

Source: Internet
Author: User
Keywords Owner service advocate
There is a sentence in the Royal Park, full of many North drift pain: not be intermediary cheated, not in Beijing mixed ", whether it is to rent or buy second-hand housing, and intermediary to face all the first step. Intermediary as the owner of the house and the intermediary, the real estate broker that it deals with has a lot of information and skills that are not understood by both sides: The information level has the property price dynamics, the housing estate and the house owner and so on, but at the skill level, because buys the house to rent is the low frequency demand, both supply and demand both sides lacks the effective , coordination, or the various formalities required for the transaction to be reached, the broker can exist as a skilled operator. The advent of the Internet has gradually changed the opacity of the information level, through the aggregation of offline information, both parties can easily publish and find information on the line, but this only solves the problem of information circulation, and has not formed a good constraint on the authenticity of information and the quality of service under brokers online. Therefore, a large number of false housing and service poor intermediary, there is the beginning of the sentence. In the rental or second-hand housing transactions, Consumer-to-consumer (that is, the owner directly docking to find a house) mode is not uncommon, the owner of the network is one of the members. On the owner's website, the house owners see the listing information are issued by the owner, the owner of the network to ensure the authenticity of the availability of information, and brokers from the previous information to the publisher into the line of the implementation of the transaction. Since the owner to release information to ensure the authenticity of the availability, there must be enough incentive to attract owners to the line, the owner of the solution is to protect the owner of information, and make it free from the harassment of brokers. In the traditional information platform to publish the listing information, owners will often face a large number of brokers want to get the availability of frequent contact, before the site online, the owner of the network has collected about 1.2 million agents in the country's basic information, in the website based on the premise of registration of mobile phone number, to block the registration of these brokers, To ensure that the owner's information is not disclosed to the broker. To the other end of the house, the biggest convenience is to see the real availability of information, improve the early search efficiency, but also to reduce the need to pay the intermediary costs. Brokers who previously existed as connectors became professional advisers on the platform of homeowners. The homeowner's network will collaborate with broker brokers in the form of contracts and brokers to give the two parties a more advantageous service, such as providing valuation advice and a series of offline transactions, to obtain their own service commissions rather than intermediary fees. At the same time, the owner of the network will establish a credit system for brokers, through the transaction between the two sides of the broker service evaluation to achieve the restrictions on brokers. Because it does not prevent brokers from the original interests of their intermediary companies, in the view of homeowners, they provide these brokers is a profit margin although low but relatively high frequency of additional income. In addition to encouraging owners to upload information, before the line, the owner of the network also spent more than a year on the whole network of the availability of data collation and analysis to eliminate the false availability, according to the owner of the network operators Su JunjieAt present, the error rate of this set of data has been controlled to 2% to 5%. The existence of these data, in addition to enriching the homeowner's information, can also provide a reference for both parties to the transaction, such as other platforms quotes, historical transactions and other information. After resolving data and schema issues, In the next 3.0 release, the homeowner's network tries to make the sale and lease of second-hand housing more humane, for example, in the mobile end, through the analysis of the behavior of the house, you can automatically push in the background to meet the demand for housing information, so that more simple to find a house; In addition, the homeowner's network will also try to classify and locate the listing information, to let the house also Can be pushed to more like-minded "people. At present, the owner of the net team of nearly 40 people, founder Dong Yan has 14 years of experience in the Internet and real estate, and other core team from the real estate and the internet industry. The team is currently undertaking a round of financing. (via fast carp translation/fast carp)
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