Abstract: Yi think tank recently released the Chinese mother and infant vertical Electric Business Report 2014, which contains honey Bud baby, baby lattice and other manufacturers, the different business model of the typical manufacturers of the development and future trends of detailed analysis and forward-looking judgments.
Yi think tank recently released the "China Mother and child vertical Electric Business Report 2014 report" which contains honey Bud baby, baby lattice and other manufacturers, the different business model of the typical manufacturers of the development and future trends of detailed analysis and forward-looking judgments.
The study found that, under the impetus of capital, the mother and infant electric business industry entered a period of rapid development, vertical manufacturers continue to appear, the industry is facing a reshuffle, the market competition intensified. At the same time, Honey Bud Baby October 2014 single Month GMV billion (of which from the mobile end of the GMV accounted for more than 75%), the number of users exceeded million.
The report of the Analysys think-tank suggests that the social mode gathers the user, borrows the electric quotient mode to be present, the electric quotient reverse socialization uses the social bundle user, forms the social electric quotient system, the honey Bud Baby in the PC end and the mobile end all constructs the user interaction community, on the one hand better communicates the interaction with the user, pulls close with the user On the other hand through the interactive data for targeted selection, standing in the user's perspective to understand the needs, hoping to build a mother as the core of the high-end household consumer circle.
The report also believes that the supply chain integration ability to determine the competitiveness of mother and infant electric manufacturers, and Honey Bud Baby set up a professional overseas procurement team, Honey Bud Baby in-depth to the global many countries to localize overseas direct mining, integrated global high-quality goods, in the product end to establish a strong first advantage, in the procurement links to ensure the quality of products, Reduce the product circulation cost, for domestic users to reduce the threshold of sea Amoy, the direct benefit of the user itself.
In addition, the Analysys think-tank report shows that the mobile portal gradually become the main source of maternal and infant electricity flow, the mother and child market to seize the mobile end of the portal to meet real-time interactive sharing between users, convenient shopping orders, instant information access and accurate content push to become a new demand. As a single month GMV over billion, of which mobile end GMV accounted for more than 75% Honey Bud Baby, has already entered the mobile end of the market trend. At the same time, according to the Insider news recently Honey Bud Baby will be released mobile end of the 3.0 version of the updated online to meet the needs of users in the context of the function, shopping, sharing, communication multi-directional optimization.