Hou: The Grand literary Writers ' Company was born to match the big Data theory

"TechWeb Report" April 17 News, the grand literature recently set up a screenwriter company, CEO Hou said, Shanda literary writers and "Big Data" theory is born to match, will be based on large data creation script.

Hou in the United States recently popular TV series "Card House" as an example, introduced the still "big data" to create TV script ideas. It is understood that the "card House" is the largest online video rental company in the United States NetFlex analysis of 30 million user experience after the decision to spend 100 million dollars to purchase copyright for new changes in the work. NetFlex Company analyzed 4 million user evaluations, 3 million user search operations, and the time users watched the video and the use of terminal data, and finally decided to adapt the "card house."

"This example of the United States is also of reference value to China, and the future of our film and television industry, it is entirely possible to embark on such a path," Hou said. He promised that the script from the Grand Literary Writers ' Office would have the quality above the average horizontal line in the market.

Hou to four aspects of the security of relying on "big data" for the reliability of television script creation, "first, 1.6 million of the author base." Second, our work in the strict data test before, there is a proud performance, which I have already described before. Thirdly, our novel publishing mode and film adaptation model are naturally matched with the "big Data" theory. Four, Grand Innovation Institute can provide us with strong support. Based on our accurate knowledge of Internet data, I am confident that our writers can create particularly popular works. ”

The following is a transcript of Hou speech:

Ladies and gentlemen, media friends:

Good afternoon, everybody!

First of all, please allow me, on behalf of the Chairman of the Grand Group Chen, to express our warm welcome to all of you. Very moved to see the scene came so many old friends, have come from the creation of the first line of the gold writers, directors, there are more than 50 foreign film and television production institutions of the high-level, today, the establishment of the grand literary writers, with packed described as not too.

Today, the launch of the Conference, let me think of the July 2008, the establishment of the grand literature, the launch of the venue is also here. At that time, grand literature was China's first direct literary title of the enterprise, now the creation of the writers, but also the first clear play script training and scripts customized service banner enterprises. The support of many friends before, gave me a lot of confidence, now everyone's arrival, also let me to the writer company's future full of confidence.

When the 2008 Grand literature was founded, our revenue was only 40 million, five years, our income increased nearly 20 times times. In China on the internet is the most searched the top ten novel works, Shanda literature accounted for 6. As the largest private publishing company in China, 132 of the best-selling 1000 books last year came from Shanda literature. We have firmly occupied 50% of the revenue share of the three operators and 60% of the best-selling books. In particular, it is worth to introduce to you that we have authorized the adaptation of various works last year reached more than 900, at present in the filming, Choupai and upcoming broadcast, the film works near Stemona. "Search", "Step by Step", "Naked marriage times", "children difficult to keep" and other hot film and television dramas, topic plays also from the grand literature works.

Dear friends, as we have said many times, Shanda literature is a literature industry chain company, we adhere to the copyright production, that is, UGC as the center, with the mobile internet and copyright extended to the wings of the development strategy. In this industry chain, the writer company is an important link, prompting us to set up the writer company's most original motivation is that we have 1.6 million writers every day to weave a good story, these stories can become the film and television development of new impetus (310328, fund bar). In fact, in the past few years, we have been doing the writing business related to the periphery or even the core work, such as the production organization to provide suitable for film and television adaptation of the novel list and content introduction, Acting Hollywood screenwriter Master McGee in China training courses, two training for thousands of students brought foreign writers thought. We have worked with the Hollywood SMS (American Story Development and supply) company to recommend 6 works for the film for adaptation each year. These years lay the foundation, let the writer company's establishment became ripe.

After the creation of the writer company will be mainly in two areas to provide services. The first area is: To help our online fiction writers achieve a successful transition to the writers. The rapid development of China's film and television industry, now facing the writer shortage problem, with a number of transformational advantages of the network novelist, join this team will become the writers of the world's fresh blood. Here, I would like to thank the writers and directors who have been invited to become "screenwriter instructors", hoping that the "writer mentor" will give our writers a selfless guide and help.

2013, we will sign 100 writers, the 100 writers mainly from the grand literature of the large author group, we will be based on the network writer's transformation will be carefully selected. Through the complete curriculum system training and the professional evaluation standard of the screenwriter, we will provide them with a Take-off platform for the final signing of the screenwriter, will work in the form of a screenwriter studio, the studio members, the company will be a salary system, monthly salary, to ensure that they can create peace of mind, while providing a variety of social security, Urging them to embark on the path of professional writers from the outset, in addition to the remuneration of the writers, the signing writers can also get the film and television revenue. Within the studio, to form a professional division of labor cooperation between the studio to have a healthy competition, in the help, comparison, learning and common progress. Moreover, we will give full play to the traditional advantages of Internet enterprises, the introduction of "product research and development" concept, fully grasp the market demand, including the various film and television companies in the personalized customization needs, for sexual writing script, strive for each step of the book has the potential to fire. For the outstanding works of the signed writers, we will also actively engage with the production company, and with the casting of some of the works, a new generation of gold writers.

We have a number of professional institutions at home and abroad, industry experts to exchange discussions, the initial formation of a complete set of script training and brokerage mechanism. For the signed screenwriter, we will implement the tutorial system, for them to "Art + technology + modern industrial process" of the three-dimensional training. Docking in the domestic learning object, is that we want to employ today's "screenwriter tutor", in foreign countries, we will work with the world's leading writers, director contact, open the new Writer's creative vision.

For the 100 writers who signed the contract, we will spare no effort to provide a variety of resources to support their outstanding works, will give priority to the film company's boss recommended, we have what needs can also communicate with us, brainstorming in brainstorming, a creative spark to form a good screenplay, hot play, Let our writers and our customers, this industry grow together.

The second area of the screenwriter service is to provide script customization services to a number of film and television studios, including more than 50 today. The so-called script customization, that is, the production company or director has a good idea, or fancy a piece of literature, we understand this demand, will organize the original works and the corresponding writers studio members, according to the producer or director of the requirements, combined with market elements, create a quality assurance and the program guaranteed.

Here I would like to cite an example. Recently, the United States has a "card House" TV series is particularly popular, by the Chinese media called the American version of the Huan biography. The show, which was aired on the Web platform, was netflex by America's largest online video rental company, which spent 100 million of dollars on copyright redesign, and the secret to helping them succeed came from the "Big Data" theory. American media commented that this was the first series that completely bypassed the traditional radio and cable networks, and the first TV series that used the "Big Data" algorithm in the creative phase. NetFlex analyzed 30 million user experiences, including when the audience paused, backed up and fast-forward, analyzed 4 million user reviews, 3 million user search operations, and the time users watched the video and the use of terminals. Eventually they analyzed which director, which actor, what subject content was most popular with users, and based on the analysis found that the UK's "card House" TV series is very popular, so resolutely spend 100 million of dollars to buy the copyright, and according to the American audience taste of a new adaptation.

This example of the United States is also of reference value to China, the future of our film and television industry, it is entirely possible to embark on such a path. And now there is a domestic video site to try this mode of operation, and achieved gratifying results. Just now I mentioned the concept of "product development", we are moving in this direction, we hope to be able to provide the corresponding services. I can promise that the script from our writers ' company will have the quality above the average horizontal line of the market. The reason why this commitment can be made, based on the following points, first, 1.6 million authors base. Second, our work in the strict data test before, there is a proud performance, which I have already described before. Thirdly, our novel publishing mode and film adaptation model are naturally matched with the "big Data" theory. Four, Grand Innovation Institute can provide us with strong support. Based on our accurate knowledge of Internet data, I am confident that our writers can create particularly popular works.

Of course, in my vision, the writers ' company is going to do far more than that. In the future, if the "writer mentor" is interested, we will warmly welcome the joining of instructors, strengthen the power of our writing team, so that our writers truly become the film and television industrialization era of creative and creative core team. I think, the writer company Matures, in the promotion of the overall quality of film and television play, in the promotion of industrial chain integration, can play a greater role. To the writer as the core, in turn affect the production, broadcast and other links, change the audience's appreciation habits, I believe that the writers will bring significant changes in the film and television industry.

Shanda Literature is a literary company, now further into the film and television, because we feel that the literature and film and television has inseparable relations of cooperation, literature will provide creative source of film and television, in turn, the film will give the literature greater value, look forward to the marriage of literature and film, can create more for the audience's favorite entertainment products.

I hope you like to care about the grand literature, can give our writer company with more support and encouragement!

Now I declare the Grand literary writers company formally established.

Hou

April 11, 2013