Housing leasing website into capital "New Love"

The Housing leasing website pioneered the domestic Internet financing market this year.

At the beginning of 2013, domestic rental web site passers-by, ants short rent, pig short rent have announced the financing. Among them, the passers-by network in a year to complete the two rounds of financing amounted to 400 million yuan. And the ants from the net split out of the short rent also include Sequoia, Lan and other million-dollar financing.

In addition, there are market rumors that Alibaba is also considering the spin-off Taobao tourism independent financing. However, the news has not been officially confirmed by Ali.

Compared to still in the financing of winter, layoffs, domestic electricity dealers, group buying, and so on, housing rental sites are being hit by capital.

According to the investment group data, January 2013, the domestic venture capital cases occurred 21, investment amounted to 171 million U.S. dollars, compared with December 2012 Total 10 cases, 90 million dollars investment has been significantly improved. Among them, to the housing leasing O2O (online to Offline, from the line to the offline) field performance obvious.

The financing heat of the house leasing type website mainly comes from three aspects. An investor told the first financial daily that this includes the current domestic electricity market stable structure, can be cast of excellent vertical electric business projects less; The field of housing short rental has become a large category of classification information, but also O2O field more easily large-scale category; The Airbnb of U.S. short term rental website has reached 2 billion ~ 3 billion U.S. dollars, for the domestic similar concept of the website provides a good financing blueprint.

NET said that the rental business for the net one of the largest vertical category, for the net to provide nearly 30% of the revenue, and the resulting short-term rental business growth faster, so take the split independent development. The introduction of 3 months, ants short rent month order growth in 15%~25%.

Pig Short Rent founder Chen Yu to this newspaper, Taobao is by the whole category of Consumer-to-consumer model began to split by vertical category, and pig short rent is from relatively standardized, large-scale housing leasing category into the Consumer-to-consumer, rely on 10% of the transaction to obtain income, the essence and Taobao mode does not differ.

and pig short rent, ant short rent mode, the pedestrian network not only do information platform, but also penetrate into the upstream management of the house. Passers-by network CEO Rojun to reporters, Consumer-to-consumer short rent model is difficult to control the quality of housing, market cultivation is also more difficult. And the pedestrian's business unit divides into the on-line platform, the hotel management and the room service three pieces. The concept of "heavy" business model also provides more funds for the passers-by network.

Chen Yu said, in response to the C-terminal rental users of the difficult management phenomenon, the pig short rent with third-party payment, audit system, set up a security system, in the collection of user advances, the platform will be on the days and rental of housing funds.

The rise of rent-leasing websites stems from the growing popularity of domestic-sharing economies. Chen Yu that the sharing of the economy is based on three: first, the material base, such as idle housing, the second is the social integrity system, end-to-end transaction security and integrity protection; Thirdly, with the rising of human cost factors, the advantage of sharing consumption pattern is highlighted in the traditional industrialized hotel industry.