How color affects Shopping

Chi Jianfi Weibo Weibo.com/qujianfei

For retailers, selling is an extremely persuasive art. Although there are many factors that affect consumer shopping, a good strategy is determined by a variety of cues, the most important and persuasive of which is color!

Color and market

when selling new products, there is a need to realize that consumers in shopping, the visual sense of goods and color often than other factors determine consumer purchase.

85% of consumers use color as the main reason for deciding why to buy a product.

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Colors and brands

color can effectively increase brand awareness, brand recognition is directly related to the degree of consumer recognition.

Color and consumption

color is a very powerful means of influence, yet not entirely universal. The influence of different colours in North America and India is different. Look at the colors below that affect North American online sales.

Yellow

Optimistic and young, often used in window shopping

RED

Energetic, increase heartbeat, create an emergency atmosphere, often used for promotion

BLUE

Create a climate of trust and security that is often used in banking and trade

GREEN

The color that is associated with rich, protects eyesight, often used for easy shopping

ORANGE

Passionate, promotional actions, orders, purchases, sales

PINK

Romantic, feminine, often used to sell products for women and young girls

Black

Powerful and steady, often used in luxury sales

PURPLE

A relaxing color, often used in beautiful and anti-aging products.

Different colors can be used for different scenarios and affect specific types of consumers, thus changing the consumer's shopping behavior.

Color

Consumer Type

Scene

RED ORANGE

Impulsive consumers

Fast food Store promotion

Black

ROYAL BLUE

NAVY BLUE

Budget-oriented consumers

Bank Big Shopping mall

TEAL

PINK

Traditional consumers

Clothing

SKY BLUE

ROSE

SOURCE Address: http://www.91pupu.com/201 ... 323/color.htm