How Does Enterprise Use Digital Marketing Under Epidemic?

With the new coronavirus epidemic outbreak, if your business relies too much on offline or traditional channels for sales, it is time to consider acquiring customers through digital marketing. Formulating a digital marketing strategy is the cornerstone of online marketing.
The experts of digital marketing have formulated this effective three-step digital transformation action plan for you according to the epidemic situation, helping you to quickly realize the online digital transformation and turn the crisis into a turning point.
Action Step 1: Build a marketing website
The isolation brought about by the epidemic has prompted many traditional enterprises to go online and move towards online marketing platforms. However, many companies feel unable to start.

Where do you start the first step?

The answer is the website. A marketing website is the first step in online marketing. The corporate website is the preferred way for most customers to understand your company's information, and it is their first impression of you.

If your website was built a long time ago, now is the time to rebuild. When you plan to rebuild your website, you need to consider the following key factors:

Mobile device compatibility / optimization
We recommend that you focus on mobile optimization and design on the basis of existing web design to ensure that mobile clients can enjoy a seamless experience.

Use the customer information collection form to collect potential customer information
Although you may have a customer contact form on the "Contact Us" page, you also need to add a customer information collection form on some key service pages to obtain information about potential customers. Website visitors can exchange it by providing their name, email address, and phone number Free quotes or other giveaways. Through the customer information collection form, you can collect information about potential customers and contact them further.

Of course, you also need to carefully consider the location of the customer information collection form on the webpage, so that the collection form can complete the final conversion and improve the user experience. The collection table can be displayed at a fixed position on a page, or as a sidebar or pop-up form.
Fascinating web design
The user can judge the quality of the enterprise based on the first impression in only 0.05 seconds. Your website must be attractive to prevent users from exiting directly after entering the website.

In addition, please ensure that your website structure is reasonable, which is helpful for search engines to crawl the information of each page.

Collect conversion tracking data
Creating a cross-channel conversion tracking system can help collect data on your website, understand where the traffic comes from, what users do on your website, and the conversion of your website.

Action Step 2: Improve website search engine ranking through SEO
No matter what industry you are in, SEO is very important to you. Search engine optimization is the best way to bring traffic to your website at low cost. SEO can help you make your products stand out from many competitions.

Local SEO can help you improve your ranking in local search. If someone searches for your product or service near your company, Google will present your website or product to them.

But to achieve a higher Google ranking, it also requires a lot of time and effort. Because the search engine's algorithm has more than 200 indicators to determine which website pages are displayed in the search results.

Please note the following key points for search engine optimization:

Comprehensive keyword research
You need to use the keyword tool to find keywords related to your brand and products, including long-tail keywords. Integrating these keywords into the content of the website will help increase the probability that people will find you in Google searches.

Page SEO and off-site SEO
Page SEO refers to various optimizations performed on the pages of your website. You need to describe your keywords in the SEO title description and the text image Alt. On the other hand, off-site SEO includes backlinks from other websites and customer comments on Google and social media. You need to do more links and manage your customer reviews.

If your industry is not very competitive, when your website has completed basic search engine optimization, you may get a good ranking.


To Sum Up
The new coronavirus epidemic has enveloped the entire world. And we don't know how long it will last and how much economic loss it will bring.

Although your business may be difficult now, it is not too late. As long as you can immediately start using the digital transformation of online marketing, your business will be invincible in the crisis. Let the Alibaba Cloud digital marketing expert team quickly transform for you!

In the end, we sincerely wish you and your business a safe time through this extraordinary period.